Happy Friday! Behold Today's Daily PR Brief! - April 6, 2018
Hello! Check out some of today's best PR industry news clips:
5 tips for successful pitching (PR Daily - April 6, 2018)
How to Unite B2B PR and Content Marketing for Powerful Results (Meltwater Blog - April 5, 2018)
5 compelling reasons solo PR pros make great full-time employees (Muck Rack Blog - April 6, 2018)
What You Can Learn About PR Strategy from Kylie Jenner (Spin Sucks - April 5, 2018)
7 Ways To Measure Engagement (In A World of Fake Followers) (PR Couture - April 6, 2018)
How Your Company Culture Can Become a Marketing Tool (SHIFT Communications - April 6, 2018)
4 Insights for More Effective, Mindful Earth Day PR Outreach (PR Couture - April 4, 2018)
How complexity hinders messaging—and tips for streamlining (Ragan - April 6, 2018)
5 PR Crisis Lessons from the Tide Pod Challenge (Business 2 Community - April 5, 2018)
Play for the Long Term (March Communications - April 6, 2018) [PODCAST]
7 ‘soft skills’ all PR pros should master (Ragan - April 5, 2018)
Summary Section:
5 tips for successful pitching
By Richard Etchison
PR Daily - April 6, 2018
Here’s how to throw a thoughtfully targeted strike and secure the coverage you crave.
How to Unite B2B PR and Content Marketing for Powerful Results
By Meltwater
Meltwater Blog - April 5, 2018
B2B PR and Content Marketing go together like peanut butter and chocolate, making the best of the individual disciplines, even better.
5 compelling reasons solo PR pros make great full-time employees
By Arik Hanson, Principal of ACH Communications
Muck Rack Blog - April 6, 2018
In essence, the message is simple: We think you’re a flight risk. Because that’s the only message I can possibly come up with as to why these corporations and agencies don’t want to hire independent consultants.
What You Can Learn About PR Strategy from Kylie Jenner
By Jessica Fahner
Spin Sucks - April 5, 2018
Love her or hate her, Kylie Jenner is killing the PR strategy in her cosmetics business. Set aside your opinion and you'll learn a thing or two or three.
7 Ways To Measure Engagement (In A World of Fake Followers)
By Amanda Slavin
PR Couture - April 6, 2018
This 7-step model developed by Catalyst Creativ explains how brands and marketers can evaluate engagement.
How Your Company Culture Can Become a Marketing Tool
By Nathan Sykes
SHIFT Communications - April 6, 2018
Still looking for ways to market your company? There seems to be a new marketing strategy: the idea that a business needs to market themselves and their company culture.
4 Insights for More Effective, Mindful Earth Day PR Outreach
By Lindsey Smolan
PR Couture - April 4, 2018
Earth Day brings special opportunities for eco-fashion and beauty brands to be featured in the press. Keep these 4 tips in mind and start landing placements!
How complexity hinders messaging—and tips for streamlining
By Gene Nichols
Ragan - April 6, 2018
You have stuff to do, and between getting approvals and deciphering the executive VP’s blather, the bottleneck is creating a backlog. Time to de-clog the pipeline.
5 PR Crisis Lessons from the Tide Pod Challenge
By William Comcowich
Business 2 Community - April 5, 2018
The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations dilemma.
Play for the Long Term [PODCAST]
By Manny Veiga
March Communications - April 6, 2018
In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR, covers her path to becoming one of PR's top leaders.
7 ‘soft skills’ all PR pros should master
By Michelle Garrett
Ragan - April 5, 2018
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
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