Happy New Week! Read Your Daily PR Brief! - April 9, 2018
Hello! Check out some of today's best PR industry news clips:
Showdown at the Digital Corral (Institute for Public Relations - April 9, 2018)
How To Level Up Your Agency And Gear Up For Growth (Forbes - April 9, 2018)
Lessons Learned from United Airlines' Breathtakingly Bad PR (O'Dwyer's - April 9, 2018)
Infographic: 8 alternatives to yet another stock photo (Ragan - April 8, 2018) [Infographic]
Holmes Report Unveils 2018 North America Agencies Of The Year Finalists (The Holmes Report - April 9, 2018)
Lessons From Morgan Stanley’s Silence in the Face of a Physical Abuse Issue (PR News - April 6, 2018)
Preventing Turnover: Enriching the Interface between Work, Life and Trust (Institute for Public Relations - April 9, 2018)
How Well Do You Know the New Rules of Crisis Management? (Public Relations Society of America - April 6, 2018)
The Communicator's GDPR Checklist and Resource Guide (Spin Sucks - April 9, 2018)
Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal (SHIFT Communications - April 9, 2018)
Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event (Melissa Agnes - April 9, 2018)
Summary Section:
Showdown at the Digital Corral
By Ken Makovsky
Institute for Public Relations - April 9, 2018
The rise of today’s digital ad technology, which provides much of the revenue that allows people to access social platforms for free, appears to be stoking a showdown between the benefits of social and online media, and its dark side.
How To Level Up Your Agency And Gear Up For Growth
By Drew McLellan, CEO of Agency Management Institute
Forbes - April 9, 2018
Before you go running after growth for its own sake, make sure you can sustain it.
Lessons Learned from United Airlines' Breathtakingly Bad PR
By Ronn Torossian
O'Dwyer's - April 9, 2018
United Airlines has been in a public relations nightmare for a few years now. It appears the company keeps making the wrong moves, with bad decisions on the behalf of managers and workers alike.
Infographic: 8 alternatives to yet another stock photo [Infographic]
By Ted Kitterman
Ragan - April 8, 2018
You know your content needs a visual anchor. Try one of these more creative options before you publish another run-of-the-mill gaggle of smiling millennials.
Holmes Report Unveils 2018 North America Agencies Of The Year Finalists
The Holmes Report - April 9, 2018
The North American Agencies of the Year awards will again recognize the best firms in specific size categories and in specific disciplines.
Lessons From Morgan Stanley’s Silence in the Face of a Physical Abuse Issue
By Claudia Keith
PR News - April 6, 2018
In Morgan Stanley’s case, it seemed to ignore the problem hoping it would go away, not recognizing that a hit to its reputation could influence profits.
Preventing Turnover: Enriching the Interface between Work, Life and Trust
By Hua Jiang and Hongmei Shen
Institute for Public Relations - April 9, 2018
It appears necessary to pose an important question for both academics and professionals: What should the PR industry do to retain our best talent?
How Well Do You Know the New Rules of Crisis Management?
By Chris Britton
Public Relations Society of America - April 6, 2018
From a crisis management point of view, 2017 had it all! But what lessons can we take from the chaos?
The Communicator's GDPR Checklist and Resource Guide
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - April 9, 2018
The GDPR will affect all businesses, big and small, across all geographies. This checklist provides the info every communicator needs to be prepared.
Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal
By Becca Young, Kayla Musyj
SHIFT Communications - April 9, 2018
Ethics and user privacy should always be the core, and any research project that doesn’t put ethics first is built to fail.
Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event
By Melissa Agnes, President and lead crisis management consultant of Agnes + Day
Melissa Agnes - April 9, 2018
As a high-level overview, there should typically be three main groups within your crisis management governance model.
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