Hello! Please Enjoy Your Daily PR Brief! - April 10, 2018
Hello! Check out some of today's best PR industry news clips:
4 lessons from Facebook’s data crisis (PR Daily - April 9, 2018)
Fit for the 21st and digital century: PR should abandon its managerial dreams and focus more on achieving its promises (PR Conversations - April 10, 2018)
Why Your HR Department Shouldn't Handle Crisis Communications, But Your PR Team Should (Forbes - April 10, 2018)
5 podcasts for PR pros (PR Daily - April 10, 2018)
7 essential skills for today’s PR pro (Ragan - April 9, 2018)
The Champion of the 2018 Most Overused PR Words & Phrases Tournament (PR News - April 9, 2018)
Four Ways to Handle Social Media Deletion During a Crisis (Institute for Public Relations - April 10, 2018)
All in the Family: The New Word-of-Mouth Marketing Strategy (Spin Sucks - April 9, 2018)
A trademark quiz for PR professionals (PR Daily - April 10, 2018)
What’s the difference between measurement and evaluation? (Axia Public Relations - April 9, 2018)
Summary Section:
4 lessons from Facebook’s data crisis
By Vanessa Fioravante
PR Daily - April 9, 2018
When facing a loss of consumer trust, it’s imperative to respond quickly and efficiently—and to choose the right spokesperson for the job. How did the social media giant perform?
Fit for the 21st and digital century: PR should abandon its managerial dreams and focus more on achieving its promises
By Heather_Yaxley
PR Conversations - April 10, 2018
Dr Ana Adi and Thomas Stoeckle consider the legacy of Grunig's Model of Excellence and a need to adjust to a contemporary digital environment.
Why Your HR Department Shouldn't Handle Crisis Communications, But Your PR Team Should
By Amy Power
Forbes - April 10, 2018
Human resources professionals have an essential role in advocating for employee productivity, but they aren’t typically skilled to lead in a crisis.
5 podcasts for PR pros
By Kristin Calandro Tyll
PR Daily - April 10, 2018
From leadership conversations to episodes about work culture and entrepreneurial ventures, communicators of all stripes can expand their knowledge with these shows.
7 essential skills for today’s PR pro
By William Comcowich
Ragan - April 9, 2018
As technology flourishes, as visual content draws more eyeballs and as the internet becomes a global playground, the game is rapidly changing for communicators. Hone these key abilities.
The Champion of the 2018 Most Overused PR Words & Phrases Tournament
By Justin Joffe
PR News - April 9, 2018
PR News' community on Twitter has been voting for the most overused clichés over the past several weeks—using the hashtag #WordsBracket—through five rounds of brackets.
Four Ways to Handle Social Media Deletion During a Crisis
By Jordan Johnson
Institute for Public Relations - April 10, 2018
Cayce Myers’ study concentrates on the legal complications of deleting social media content and how PR practitioners can avoid getting themselves and their client into legal issues.
All in the Family: The New Word-of-Mouth Marketing Strategy
By Jeff Epstein
Spin Sucks - April 9, 2018
Word-of-mouth marketing is a family tree. Relationship marketing is the matriarch with influencers, affiliates, and referrals as offspring.
A trademark quiz for PR professionals
By Laura Hale Brockway
PR Daily - April 10, 2018
AP Style devotees know colloquial names can be intellectual property—and a generic term should be used instead. Can you guess the trademark from its generic replacement?
What’s the difference between measurement and evaluation?
By Noell Ochieng
Axia Public Relations - April 9, 2018
Although many people put them together, measurement and evaluation are separate concepts. To be most effective, you must remember that they’re distinct tasks at different places within the framework of data collection and analysis.
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