Hi! Check Out Today's Daily PR Brief! - April 11, 2018

Hello! Check out some of today's best PR industry news clips:
10 Agency Pros Share Their Biggest Time-Waster (And How They've Addressed It) (Forbes - April 11, 2018)
How to create a media list (Muck Rack Blog - April 11, 2018)
Americans Like Facebook, Distrust Facebook (O'Dwyer's - April 11, 2018)
95 helpful tools and resources for communicators (PR Daily - April 11, 2018)
Lesson From Facebook: 5 Tips on Handling Crisis Communications (SHIFT Communications - April 11, 2018)
12 of the best online tools for PR pros (Ragan - April 11, 2018)
Turn Missed PR Opportunities into Editorial Coverage With Rapid Response Pitching (PR Couture - March 27, 2018)
6-Point Checklist for Influencing Social Media Narratives About Your Brand (PR News - April 10, 2018)
How Instagram Stories Are Changing PR Pitching (Cision - April 11, 2018)
The Qualities that Breed Level 5 Effectiveness (Spin Sucks - April 11, 2018)
Accountability Is The Best Public Relations Strategy (Forbes - April 11, 2018)
Summary Section:
10 Agency Pros Share Their Biggest Time-Waster (And How They've Addressed It)
By Forbes Agency Council
Forbes - April 11, 2018
In reviewing your first quarter of 2018, you've likely noticed ways you've improved on — or exacerbated — issues you were dealing with in the past year.
How to create a media list
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - April 11, 2018
Efficiently creating and managing a media contact list is one of the keys to successful PR. Learn what a media contact list is and how to create one.
Americans Like Facebook, Distrust Facebook
By Jon Gingerich
O'Dwyer's - April 11, 2018
Facebook is facing a major trust backlash in light of the ongoing Cambridge Analytica scandal, yet paradoxically, an overwhelming number of Americans said they still like the platform.
95 helpful tools and resources for communicators
By Robby Brumberg
PR Daily - April 11, 2018
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
Lesson From Facebook: 5 Tips on Handling Crisis Communications
By Kevin Mejia
SHIFT Communications - April 11, 2018
The Facebook crisis is still trending and its chief executive is taking proactive approaches to repair the damage. Here are some thoughts on how to prepare for crisis communications.
12 of the best online tools for PR pros
By Katie Wolitarsky
Ragan - April 11, 2018
All industry insiders have their favorite resources for getting the job done. Here are 12 indispensable tools for communicators.
Turn Missed PR Opportunities into Editorial Coverage With Rapid Response Pitching
By Allyson Conklin
PR Couture - March 27, 2018
Here are 5 easy ways to land press hits and make connections with editors by mastering rapid response pitching.
6-Point Checklist for Influencing Social Media Narratives About Your Brand
By Steve Goldstein
PR News - April 10, 2018
Brands must monitor social media, always, and somehow make smart decisions instantaneously about entering or not entering a conversation that's ricocheting among hundreds or thousands of social accounts.
How Instagram Stories Are Changing PR Pitching
By Shane Schick
Cision - April 11, 2018
Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.
The Qualities that Breed Level 5 Effectiveness
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 11, 2018
There are myriad of qualities that breed a Level 5 CEO, but what if you're not a company leader? You can become a Level 5 team members. Here's how.
Accountability Is The Best Public Relations Strategy
By Charlie Terenzio
Forbes - April 11, 2018
Turn a negative narrative into a positive one by being accountable in the eyes of the general public.
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