Hello! Read Your Daily PR Brief! - April 12, 2018
Hello! Check out some of today's best PR industry news clips:
Four Realities That Will Rock The World Of Marketing In 2018 (Forbes - April 12, 2018)
30 jobs in the PR and marketing world (PR Daily - April 11, 2018)
Freelancing: Is It Ever Appropriate To Walk Away From The Money? (Cision - April 12, 2018)
Why Your Business’s Online Reputation Matters A Lot For Your Growth (Meltwater Blog - April 12, 2018)
5 ways to forge a fresh, resilient culture (Ragan - April 11, 2018)
Seven Alternatives To 'Thank You' That Will Improve Your Communication Skills (Forbes - April 12, 2018)
Where Does the PESO Model Belong? (Shonali Burke Consulting - April 12, 2018)
Is your company measuring social media all wrong? (Axia Public Relations - April 11, 2018)
6 Approaches to Press Release Success and PR Growth (Business 2 Community - April 11, 2018)
Sorry is hardest word in crisis communications (Stuart Bruce - April 12, 2018)
What Google’s ‘core algorithm changes’ mean for your website (PR Daily - April 12, 2018)
Summary Section:
Four Realities That Will Rock The World Of Marketing In 2018
By Joe Marinucci, Founder and CEO of Digital Media Solutions
Forbes - April 12, 2018
From fake news to Facebook algorithms to Google and other tech giants changing the game, the industry landscape continues to force brands to adapt to new consumer behaviors and innovate to get the win.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - April 11, 2018
Have a hankering for hockey? Want to work for a Stanley Cup contender? You could, if you land one of this week’s featured jobs. Plus, check out our roundup of other open positions.
Freelancing: Is It Ever Appropriate To Walk Away From The Money?
By Christine Cube
Cision - April 12, 2018
Freelancing comes with a lot of freedom. Your work is valuable, so is it OK to do it for free?
Why Your Business’s Online Reputation Matters A Lot For Your Growth
By Nick Leffler
Meltwater Blog - April 12, 2018
People look for, review, and ask for recommendations for and talk about businesses every day online. That's why your online reputation matters so much.
5 ways to forge a fresh, resilient culture
By Elizabeth Cogswell Baskin
Ragan - April 11, 2018
After defining the framework of your new strategic direction, articulate the vision to employees. Reward those who quickly adapt to help build and sustain momentum.
Seven Alternatives To 'Thank You' That Will Improve Your Communication Skills
By Cord Himelstein, VP of Marketing for HALO Recognition
Forbes - April 12, 2018
Switch up how you express gratitude to foster deeper relationships with your team.
Where Does the PESO Model Belong?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Shonali Burke Consulting - April 12, 2018
Where does the PESO model belong? Gini Dietrich shares her expert opinion.
Is your company measuring social media all wrong?
By Lisa Goldsberry
Axia Public Relations - April 11, 2018
You collect tons of data about your company’s social media presence. However, when it comes time to measure the effectiveness of all this information and your efforts, you might be going about it all wrong.
6 Approaches to Press Release Success and PR Growth
Business 2 Community - April 11, 2018
From headline to call to action, you have under a minute to impress a journalist with your press release since they comb through so many on a daily basis.
Sorry is hardest word in crisis communications
Stuart Bruce - April 12, 2018
Too many have the mistaken fear that apologizing means accepting all liability. It doesn’t. Even when companies do apologize it’s too often a fake apology with too many caveats.
What Google’s ‘core algorithm changes’ mean for your website
By Matthew Goulart - Founder of Ignite Digitial
PR Daily - April 12, 2018
The search engine undergoes frequent tweaks, but the rollout of major modifications means a new emphasis on user intent. Here’s a look at the ramifications for businesses.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.