Have A Great Weekend! Enjoy Your Daily PR Brief! - April 13, 2018
ITK Information Services attended the great
28th Annual Kenneth Owler Smith Symposium on Public Relations.
Check out some of the collected social media reactions:
28th Annual Kenneth Owler Smith Symposium Social Media Reactions - ITKInfo Blog
Download the 2018 annual Global Communications Report
conducted by the USC Center for Public Relations,
designed to provide insight into the evolution of the global communications industry
by analyzing emerging trends:
Global Communications Report - USC Annenberg
Richard Edelman delivered a speech to
the Annenberg School at University of Southern California about ethics in PR.
The Chief Change Officer - Richard Edelman
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Hello! Check out some of today's best PR industry news clips:
4 Ways to Be Smarter About PR Measurement (PR News - April 12, 2018)
Stop Taking Orders and Seize Control of What You Pitch (Public Relations Society of America - April 13, 2018)
5 reasons why a bad media list is a PR hazard (Muck Rack Blog - April 12, 2018)
Six Ways You Can Create An Effective Event Communications Strategy (Forbes - April 13, 2018)
Salzman Signs off at Havas for Philip Morris Int'l (O'Dwyer's - April 13, 2018)
5 reasons Facebook’s Zuckerberg gets a crisis PR 'like' (Ragan - April 13, 2018)
Edelman: 'Weakened Media Means A New Role For PR' (The Holmes Report - April 13, 2018)
Grow Your Agency With Data-Driven Cultural Creative Tactics (Forbes - April 13, 2018)
9 journalistic interview tactics to identify and resist (PR Daily - April 13, 2018)
Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 (AirPR Blog - April 12, 2018)
Summary Section:
28th Annual Kenneth Owler Smith Symposium
ITKInfo Blog - April 13, 2018
ITK attended the great 28th Annual Kenneth Owler Smith Symposium on Public Relations event at USC. Check out some of the collected social media reactions!
Global Communications Report
USC Annenberg - April 13, 2018
Download the 2018 annual Global Communications Report conducted by the USC Center for Public Relations, designed to provide insight into the evolution of the global communications industry by analyzing emerging trends.
The Chief Change Officer
By Richard Edelman
Edelman - April 13, 2018
Richard Edelman delivered a speech to the Annenberg School at University of Southern California about ethics in PR.
4 Ways to Be Smarter About PR Measurement
By Sophie Maerowitz
PR News - April 12, 2018
PR News' 2018 Measurement Conference speakers share four ways to enhance your PR measurement program.
Stop Taking Orders and Seize Control of What You Pitch
By Michael Smart
Public Relations Society of America - April 13, 2018
To earn the placements you really want, you must seize the authority to choose WHAT you pitch. You may need to be subtle about it, but you can do it.
5 reasons why a bad media list is a PR hazard
By Julia Sahin
Muck Rack Blog - April 12, 2018
When was the last time you reviewed your media list? If the answer is more than a week ago, then I hate to break it to you: You’re doing it wrong.
Six Ways You Can Create An Effective Event Communications Strategy
By Forbes Communications Council
Forbes - April 13, 2018
Planning your event takes a lot of time and other resources. Here are some methods to help make sure the big moment is a bigger success.
Salzman Signs off at Havas for Philip Morris Int'l
By Kevin McCauley
O'Dwyer's - April 13, 2018
Marian Salzman, who headed Havas PR North America since 2009, is moving to Switzerland for the senior VP-communications post at Philip Morris International.
5 reasons Facebook’s Zuckerberg gets a crisis PR 'like'
By Scott Sobel
Ragan - April 13, 2018
What can PR pros learn from the social media founder’s trip to Capitol Hill? As many give the billionaire a passing grade, here are some lessons from his performance.
Edelman: 'Weakened Media Means A New Role For PR'
By Paul Holmes
The Holmes Report - April 13, 2018
“We have relied to date upon media to be our primary information channel and source of truth. In a world of weakened media, we must now recognize our new role as principal, not agent," Edelman told the crowd at USC.
Grow Your Agency With Data-Driven Cultural Creative Tactics
By Mario Carrasco, Co-Founder & Principal of ThinkNow
Forbes - April 13, 2018
Understanding your target consumer goes a long way; understanding their culture goes even further.
9 journalistic interview tactics to identify and resist
By William Comcowich
PR Daily - April 13, 2018
Speaking to a reporter can be like walking a tightrope. You want to be truthful, of course, but off-the-cuff remarks can land you in trouble. Follow this guidance to maintain your equilibrium.
Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018
By Sharam Fouladgar-Mercer, CEO of AirPR
AirPR Blog - April 12, 2018
AirPR sat down with Kathy to talk about her work at UL:
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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