Happy New Week! Read Today's Daily PR Brief! - April 16, 2018

Apr 16, 2018

Hello! Check out some of today's best PR industry news clips:

Summary Section:

13 Proven Tactics For Getting Free PR
By Forbes Communications Council
Forbes - April 16, 2018
We asked 13 professionals from Forbes Communications Council to share their tried-and-true strategies for getting free PR.

PR Strategy: The Future of Relationships
By Janna Stark
Meltwater Blog - April 15, 2018
It crossed my mind recently that we may be losing our ability to build relationships without the guidance of technology.

Martin Sorrell's resignation triggers 6.5% slide in WPP shares
By Mark Sweney
The Guardian - April 16, 2018
Sir Martin Sorrell’s abrupt resignation from WPP triggered a 6.5% slide in the group’s share price on Monday as investors mulled the uncertain future of the world’s largest advertising business.

8 secrets to effective communication
By Michelle M. Smith
Ragan - April 15, 2018
Members of any audience will fall into particular behavior patterns. Recognize and address these tendencies to help your message resonate.

Huawei Reviews Corporate Communications Agency Mandate
By Arun Sudhaman
The Holmes Report - April 16, 2018
Huawei is reviewing agency duties for its global reputation mandate, putting incumbents Burson-Marsteller, FleishmanHillard and Ogilvy on alert.

3 Questions to Consider Before Launching Your PR Career
By Arthur Solomon
PR News - April 13, 2018
I’ve been fortunate in my working life, first as a journalist and then in PR, to have enjoyed both careers. But I have close friends who hated their jobs and couldn’t wait for the work day to end.

GDPR Compliance: Everything Communicators Need to Know
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - April 16, 2018
Two GDPR compliance experts answer questions around GDPR and communications and explain how to use it as an opportunity to reach your organization's goals.

Why You Should Be Radically Transparent With Your Customers
By Michael Weinhouse, Founder and Co-CEO of Logical Position
Forbes - April 16, 2018
In addition to attracting new customers, transparency allows you to better serve your current ones, ensuring they stick with you.

3 mistakes Starbucks made in handling its crisis in Philadelphia
By Noell Ochieng
Axia Public Relations - April 16, 2018
While Starbucks’ apology begins with “We apologize,” it still sounds hollow. In a crisis, use decisive language and speak out firmly.

6 career management tips I’ve learned over the last 20 years
By Arik Hanson, Principal of ACH Communications
Communications Conversations - April 16, 2018
I’ve learned a lot in the 20-plus years I’ve worked in this business. Most of those learnings have come at my expense. After all, you learn much more from your failures than you do from your successes!

When a 5-Star Yelp Review Doesn’t Help Your Business
By Zach Heller
Business 2 Community - April 16, 2018
The truth nowadays is, managing Yelp is a part of managing a business. Whether you like it or not, customers use it.

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid
By Wendy Marx, President of Marx Communications
Marx Communications - April 15, 2018
Learn what mistakes could damage your thought leadership strategy, and how you can avoid them.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Daily PR Brief

Happy New Week! Read Today's Daily PR Brief! - April 16, 2018

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