Hi! Please Enjoy Your Daily PR Brief! - April 17, 2018
Hello! Check out some of today's best PR industry news clips:
Earned Media Is Part Of The Customer Experience (Forbes - April 17, 2018)
What lawyers think of Trump’s PR crisis response (PR Daily - April 16, 2018)
Essentials for Your Social Media Crisis Survival Kit (PR News - April 16, 2018)
AI and the Future of Sentiment Analysis in PR (Cision - April 17, 2018)
In the Age of Convenience, How Does One Endure a Crisis? (Spin Sucks - April 16, 2018)
2 Ways to Enhance Your Executive Presence (Public Relations Society of America - April 17, 2018)
Allegiant fights back after '60 Minutes' exposé (PR Daily - April 17, 2018)
How To Silence The Language Of Failure (Forbes - April 17, 2018)
3 Strategies for Overcoming the Internal Struggle of Crisis Ready Resistance (Melissa Agnes - April 17, 2018)
What is a Satellite Media Tour and Should Your Brand Do it? (Business 2 Community - April 16, 2018)
Summary Section:
Earned Media Is Part Of The Customer Experience
By Chris Lynch, Chief Marketing Officer at Cision
Forbes - April 17, 2018
The best stories about your brand may be the ones that aren't told by you.
What lawyers think of Trump’s PR crisis response
By Paul Maccabee, President, Maccabee Public Relations
PR Daily - April 16, 2018
As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
Essentials for Your Social Media Crisis Survival Kit
By Hayley Jennings
PR News - April 16, 2018
In the age of social media, there are many programs communicators can use to prepare for and manage a crisis effectively.
AI and the Future of Sentiment Analysis in PR
By Jason Edelboim
Cision - April 17, 2018
The capabilities of natural language processing cover a broad scope of use cases, but the ability to automatically identify audience sentiment is key for communicators when it comes to planning and executing impactful earned media programs.
In the Age of Convenience, How Does One Endure a Crisis?
By Michelle Behar
Spin Sucks - April 16, 2018
Is a crisis truly the end to all things good and great? Or do consumers have such short attention spans that it's not?
2 Ways to Enhance Your Executive Presence
By Jay Sullivan
Public Relations Society of America - April 17, 2018
To enhance your executive presence, communicate messages clearly and carry yourself with self-confidence — qualities that are easier to achieve when you focus less on yourself and more on your audience.
Allegiant fights back after '60 Minutes' exposé
By Ted Kitterman
PR Daily - April 17, 2018
The CBS news magazine investigated the airline’s history of mid-air breakdowns, calling into question its safety and maintenance procedures. The carrier dubs the report ‘irresponsible.’
How To Silence The Language Of Failure
By Stephanie Trunzo
Forbes - April 17, 2018
Taking the time to give meaningful feedback, with specifics, about people’s behavior will yield a real relationship and higher performance.
3 Strategies for Overcoming the Internal Struggle of Crisis Ready Resistance
Melissa Agnes - April 17, 2018
Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event.
What is a Satellite Media Tour and Should Your Brand Do it?
By Delano Pansi
Business 2 Community - April 16, 2018
A Satellite Media Tour is an efficient Public Relation tactic to deliver your story to television, radio or online audiences through live studio or a remote location anywhere in the world.
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