Howdy! Here's Today's Daily PR Brief! - April 18, 2018
Hello! Check out some of today's best PR industry news clips:
Starbucks Doubles Down on Its Philly Incident Apology (PR News - April 18, 2018)
PR Industry Should Move Beyond Discussing Diversity and Take Action (O'Dwyer's - April 18, 2018)
5 podcasts for communicators (Ragan - April 18, 2018)
Renee Wilson Steps Down From PR Council Presidency (The Holmes Report - April 17, 2018)
2018 Global Communications Report Predicts Future Consumers Will Not Discern the Difference Between News and Advertising (Institute for Public Relations - April 17, 2018)
How to Write Content that Sparks a Conversation (Cision - April 18, 2018)
Communicators: It's Time to Step Up and Own the PESO Model (Spin Sucks - April 18, 2018)
When automation goes wrong: Lessons from failed pitches (Ragan - April 17, 2018)
Q1 2018: Marginal Growth As Omnicom PR Firms Lag Other Units (The Holmes Report - April 18, 2018)
Reputation Management Is Not About Dressing Up Mistakes (Business 2 Community - April 17, 2018)
Summary Section:
Starbucks Doubles Down on Its Philly Incident Apology
By Hayley Jennings
PR News - April 18, 2018
After an issue of racial discrimination, Starbucks is educating employees to attempt to overcome implicit biases.
PR Industry Should Move Beyond Discussing Diversity and Take Action
By Aerial Ellis and Rick Gould
O'Dwyer's - April 18, 2018
Efforts to bolster diversity throughout the PR industry have begun to accelerate.
5 podcasts for communicators
By Kristin Calandro Tyll
Ragan - April 18, 2018
From leadership conversations to episodes about work culture and entrepreneurial ventures, communicators of all stripes can expand their knowledge with these shows.
Renee Wilson Steps Down From PR Council Presidency
By Diana Marszalek
The Holmes Report - April 17, 2018
Wilson, who decided not to renew her contract, will stay on while a search for a successor is underway.
2018 Global Communications Report Predicts Future Consumers Will Not Discern the Difference Between News and Advertising
By Jamie Honowitz
Institute for Public Relations - April 17, 2018
The 2018 Global Communications Report found that 64 percent of public relations professionals predict that in five years, the average consumer will not be able to distinguish between news stories written by journalists (earned media) and promotional content purchased by an organization (paid media).
How to Write Content that Sparks a Conversation
By Tony Hardman
Cision - April 18, 2018
Why does so much content fail to drive action? It can be frustrating when content results are not what you hoped for. Learn how to drive more action.
Communicators: It's Time to Step Up and Own the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 18, 2018
The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model.
When automation goes wrong: Lessons from failed pitches
By Beki Winchel
Ragan - April 17, 2018
Using templates or tools might let you email more reporters than individual outreach, but the strategy can also backfire, ultimately getting your pitch ignored.
Q1 2018: Marginal Growth As Omnicom PR Firms Lag Other Units
The Holmes Report - April 18, 2018
Omnicom's PR firms grew 0.7% in Q1 of 2018, after growing 0.3% in 2017.
Reputation Management Is Not About Dressing Up Mistakes
By Chris Abraham
Business 2 Community - April 17, 2018
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.