Hello! Read Your Daily PR Brief! - April 19, 2018
Hello! Check out some of today's best PR industry news clips:
30 jobs in the PR and marketing world (PR Daily - April 17, 2018)
Three Phrases To Stop Saying To Your Team (Forbes - April 19, 2018)
Anatomy of a PR response: How Starbucks is handling its Philadelphia crisis (The Washington Post - April 19, 2018)
L.A. Fitness fires workers and apologizes after racial incident (PR Daily - April 19, 2018)
Edelman Names Marie-Claire Barker As First Global Talent Chief (The Holmes Report - April 19, 2018)
How Southwest Communicated News and Empathy in the Aftermath of Flight 1380 (PR News - April 18, 2018)
The PESO Model: Where and How Earned Media Fits In (Spin Sucks - April 19, 2018)
Career Growth and Cherry Blossoms: Making the Most of Spring and APR Month (Public Relations Society of America - April 19, 2018)
Planning To Scale Your Agency? Ask Yourself These Three Questions First (Forbes - April 19, 2018)
Corporations with strong reputations don't recover as quickly from PR crises as previously thought, study shows (Phys Org - April 19, 2018)
Summary Section:
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - April 17, 2018
In recognition of the upcoming Earth Day celebration, we’re featuring 2018’s most sustainable organizations. Plus, check out our roundup of other career opportunities.
Three Phrases To Stop Saying To Your Team
By Mark Krupa, Vice president at Chicago Marketing Inc.
Forbes - April 19, 2018
There are three common phrases that many leaders likely use which may impact an agency's employees negatively.
Anatomy of a PR response: How Starbucks is handling its Philadelphia crisis
By Jena McGregor
The Washington Post - April 19, 2018
Can something be a grand gesture that goes above and beyond what most companies would do — yet still not be enough?
L.A. Fitness fires workers and apologizes after racial incident
By Ted Kitterman
PR Daily - April 19, 2018
The gym chain took immediate action after a viral video showed police removing two black men from a New Jersey location. The incident comes days after Starbucks’ similar scandal.
Edelman Names Marie-Claire Barker As First Global Talent Chief
By Diana Marszalek
The Holmes Report - April 19, 2018
Marie-Claire Barker, a human resources exec with roots in the marketing industry, will lead Edelman’s recruitment and staff development efforts as the agency’s first global chief talent officer.
How Southwest Communicated News and Empathy in the Aftermath of Flight 1380
By Seth Arenstein
PR News - April 18, 2018
The fatal incident aboard a Southwest flight 1380 from NY LaGuardia to Love Field in Dallas, which diverted to and landed in Philadelphia, was a devastating yet compelling story.
The PESO Model: Where and How Earned Media Fits In
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 19, 2018
Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Here is how it begins to integrate with the other media types.
Career Growth and Cherry Blossoms: Making the Most of Spring and APR Month
By Barbara Burfeind
Public Relations Society of America - April 19, 2018
While considering the many PRSA resources, here are three other ideas to consider.
Planning To Scale Your Agency? Ask Yourself These Three Questions First
By Meredith Xavier, Principal and Founder of The Ligné Group
Forbes - April 19, 2018
How to scale your business, and how to scale it without significantly increasing overhead and liability is one of the most trying challenges your agency may face.
Corporations with strong reputations don't recover as quickly from PR crises as previously thought, study shows
By Mike Krings
Phys Org - April 19, 2018
For many years, the conventional wisdom held that if a corporation had a strong prior reputation, it could recover more quickly from a public relations crisis. New research from the University of Kansas has found that may no longer be the case.
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