Happy Friday! Behold Your Daily PR Brief! - April 20, 2018
Hello! Check out some of today's best PR industry news clips:
Eminent professor of PR voices concerns over robots and AI taking over PR (Eureka Alert - April 20, 2018)
How to Ensure You’re Ready for the Growth PR Evolution (Spin Sucks - April 19, 2018)
Accounts in Transit (O'Dwyer's - April 20, 2018)
18 ways to write better business copy (Ragan - April 20, 2018)
Richard Edelman on industry growth & ethics; Sally Costerton on WPP's past & future (Ep. 112) (The Echo Chamber podcast | Holmes Report - April 20, 2018) [PODCAST]
What Vero Knows That Some Other Brands Should Learn (PR News - April 20, 2018)
Lobbying for Your B2B Client or Pitch Idea (SHIFT Communications - April 20, 2018)
2018: The Year the Community and Conversation Influencer Model Got Real (PR News - April 19, 2018)
Tracking News Releases and Measuring Success (Business 2 Community - April 19, 2018)
How to use Facebook pixel (Axia Public Relations - April 20, 2018)
Summary Section:
Eminent professor of PR voices concerns over robots and AI taking over PR
Eureka Alert - April 20, 2018
Robots are on the rise in the field of communication and news gathering. Does this threaten not only jobs but the ethical basis of society?
How to Ensure You’re Ready for the Growth PR Evolution
By Rebekah Iliff
Spin Sucks - April 19, 2018
The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator
Accounts in Transit
By Steve Barnes
O'Dwyer's - April 20, 2018
News of agency changes for toy brand Wham-O, FierceCable, and more.
18 ways to write better business copy
By Matthew Brennan
Ragan - April 20, 2018
These writing tips will make your startup’s messaging stand out—even on a shoestring budget.
Richard Edelman on industry growth & ethics; Sally Costerton on WPP's past & future (Ep. 112) [PODCAST]
The Echo Chamber podcast | Holmes Report - April 20, 2018
Richard Edelman joins the Echo Chamber for a brief interview about his firm's disappointing growth in 2017, amid sustained market pressure.
What Vero Knows That Some Other Brands Should Learn
By Amy Lecza
PR News - April 20, 2018
Vero’s differentiators seem to be unique to social media in 2018: it’s a no-ad platform without an algorithm. What can brands learn from Vero's rise?
Lobbying for Your B2B Client or Pitch Idea
By Amanda Munroe, Vice President, SHIFT
SHIFT Communications - April 20, 2018
What does lobbying and public relations have in common? Public relations is about building relationships, and so is lobbying.
2018: The Year the Community and Conversation Influencer Model Got Real
By Steve Goldstein
PR News - April 19, 2018
At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model.
Tracking News Releases and Measuring Success
By Sally Falkow
Business 2 Community - April 19, 2018
Now that you have written the news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI.
How to use Facebook pixel
By Becca McClure
Axia Public Relations - April 20, 2018
If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads.
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