Happy New Week! Read Today's Daily PR Brief! - April 23, 2018

Apr 23, 2018

Hello! Check out some of today's best PR industry news clips:

Summary Section:

2017 PR Daily Awards Winners
PR Daily - April 23, 2018
The competition was fierce, but after looking through more than 200 submissions from around the world, we’re ready to name the winners of Ragan’s 2017 PR Daily Awards.

This month in bad PR pitches
By Jessica Lawlor
Muck Rack Blog - April 23, 2018
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

10 essential career lessons to embrace before it’s too late
By Bernard Marr
PR Daily - April 21, 2018
Hunkering down into a job that doesn’t stir you, always working solo and resisting the accrual of new skills and viewpoints can make you brittle and stagnant—personally and professionally.

Chart Porn and the PR Condition
By Diane Schwartz
PR News - April 23, 2018
The seductive lure of charts and graphs may be hampering communicators' ability to tell their stories.

Getting Emotional: Emotions’ Role in Crisis Communication
By Martha Paz-Soldan
Institute for Public Relations - April 22, 2018
This study argues that publics’ emotions can influence their cognitive processes during crisis situations in an emotion-to-cognition approach.

Six Steps For Leveraging PR To Retain Your MVPs
By Nysha King, Media Relations Lead for MRINetwork
Forbes - April 23, 2018
According to Personnel Psychology, high performers are 400% more productive than the average worker. Put the power of PR to work to retain your top employees.

How the State of the Media is Impacting your Comms Efforts
By Nick Bell
Cision - April 23, 2018
Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

Data-Driven Decision-Making for Communicators
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - April 23, 2018
Data-driven decision making is a must for the modern communicator. Learn to make strategic data-based decisions effectively and efficiently.

3 Data-Driven PR Proof Points
By Stephanie Chan
SHIFT Communications - April 23, 2018
Here is how SHIFT uses data-driven insights to help a number of clients drive site traffic, explore new topics and beat their competition.

You Must Treat Your Agency Like A Client To Truly Define It
By Drew McLellan, CEO of Agency Management Institute
Forbes - April 23, 2018
To stand out and provide that experience to its clientele, agency leaders must identify what makes their point of view special and then use that differentiator to win new business.

What to do when your spokesperson makes a mistake
By Leeza Hoyt, President of The Hoyt Organization
Landis Communications INC. - April 23, 2018
Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or unintentionally gives away private information, mistakes can happen.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Daily PR Brief

Happy New Week! Read Today's Daily PR Brief! - April 23, 2018

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