Hello! Peruse Today's Daily PR Brief! - April 25, 2018
Hello! Check out some of today's best PR industry news clips:
Batter up! From home runs to strikes: How do your media hits score? (Muck Rack Blog - April 24, 2018)
Three Things Every PR Pro Should Know about AR, VR (O'Dwyer's - April 25, 2018)
4 measurement mistakes to fix now (PR Daily - April 24, 2018)
Study: Journalists Want PR Contacts To Cut To The Chase (The Holmes Report - April 25, 2018)
Personalize Your Customer Communications With These Data-Driven Strategies (Forbes - April 25, 2018)
Global Alliance Releases Global Capabilities Framework (Institute for Public Relations - April 24, 2018)
How Online Reputation Management Protects Brands from Crises (Spin Sucks - April 24, 2018)
Crisis Communications in the Age of Everything Toxic (5W Public Relations - April 24, 2018)
Business Growth & Personal Well-being: A complex chemistry (SHIFT Communications - April 25, 2018)
LinkedIn e-book offers PR and marketing tips (PR Daily - April 25, 2018)
Summary Section:
Batter up! From home runs to strikes: How do your media hits score?
By Judith Rontal
Muck Rack Blog - April 24, 2018
Hits in baseball come in tiers, from striking out to hitting a home run. In PR, there are also several types of “hits” you can get for your client and they too come in tiers.
Three Things Every PR Pro Should Know about AR, VR
By Katy Hendricks
O'Dwyer's - April 25, 2018
AR vs. VR. It may seem a bit complicated to grasp the difference, much less how it applies to you and your clients. However, it’s quite simple when you break it down.
4 measurement mistakes to fix now
By Brian Pittman
PR Daily - April 24, 2018
Are you committing measurement blunders? Here are four you can remedy today.
Study: Journalists Want PR Contacts To Cut To The Chase
By Diana Marszalek
The Holmes Report - April 25, 2018
Cision's annual State of the Media report investigates the relationship between journalists and PR people.
Personalize Your Customer Communications With These Data-Driven Strategies
By Forbes Agency Council
Forbes - April 25, 2018
Smart brands know that the more personalized they can make their messaging, the more likely a customer is to respond to it.
Global Alliance Releases Global Capabilities Framework
By Jordan McCrary
Institute for Public Relations - April 24, 2018
Public relations practitioners around the world can use the framework below to assess their own capabilities and potential to set their own goals.
How Online Reputation Management Protects Brands from Crises
By Jenna Seter
Spin Sucks - April 24, 2018
Online reputation management isn't new, but it's certainly something that brands need to be aware of to prevent issues and crises from enveloping their orgs.
Crisis Communications in the Age of Everything Toxic
By Rob Ford, Senior Vice President, 5WPR
5W Public Relations - April 24, 2018
The new state of our media is creating a landscape proving ever more difficult for businesses and the communications professionals that represent them.
Business Growth & Personal Well-being: A complex chemistry
By Helen Cartwright
SHIFT Communications - April 25, 2018
It's always important to keep your personal life in check when taking on the responsibilities of being a passionate worker. Here are few tips to maintain your personal well-being.
LinkedIn e-book offers PR and marketing tips
By William Comcowich
PR Daily - April 25, 2018
The professional platform is looking to attract advertisers and brand managers seeking alternatives to Facebook and its changing algorithms.
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