Howdy! Check Out Your Daily PR Brief! - April 26, 2018

Hello! Check out some of today's best PR industry news clips:
Global Top 250 PR Agency Ranking 2018 (The Holmes Report - April 26, 2018)
Media Relations: The Smart Way to Make an Announcement (Spin Sucks - April 25, 2018)
To Build An Executive Personal Brand, Follow These 13 Tips (Forbes - April 26, 2018)
People on the Move (O'Dwyer's - April 26, 2018)
30 jobs in the PR and marketing world (PR Daily - April 26, 2018)
9 things you should never say in your presentation (Ragan - April 26, 2018)
PR Council Partners With News Literacy Project To Fight Fake News (The Holmes Report - April 25, 2018)
The PESO Model: Bringing Shared Media into the Mix (Spin Sucks - April 26, 2018)
Are media kits dead? (Axia Public Relations - April 26, 2018)
What Brands Can Learn From Gender-Based Campaigns That Went Up in Flames (Business 2 Community - April 25, 2018)
Summary Section:
Global Top 250 PR Agency Ranking 2018
The Holmes Report - April 26, 2018
The global top 250 PR agency rankings for 2018, including industry size and global trends.
Media Relations: The Smart Way to Make an Announcement
By Greg Galant
Spin Sucks - April 25, 2018
Ah, the media relations conundrum: do we pitch media or do we announce on our own?
To Build An Executive Personal Brand, Follow These 13 Tips
By Forbes Agency Council
Forbes - April 26, 2018
Building a personal brand creates trust, transparency and strong relationships, all of which are essential for business success.
People on the Move
By Steve Barnes
O'Dwyer's - April 26, 2018
Here are some of the latest agency personnel changes.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - April 26, 2018
Are you ready for some football? With coverage of the National Football League’s 2018 draft right around the corner, we’re featuring a few choice positions with the NFL and ESPN.
9 things you should never say in your presentation
By Adam Fisher
Ragan - April 26, 2018
Some phrases can lose an audiences' interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
PR Council Partners With News Literacy Project To Fight Fake News
By Diana Marszalek
The Holmes Report - April 25, 2018
The partnership includes helping agencies spot and manage false information, while at the same time boosting broader awareness of the News Literacy Project.
The PESO Model: Bringing Shared Media into the Mix
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 26, 2018
The third "hub" of the PESO model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it.
Are media kits dead?
By Lisa Goldsberry
Axia Public Relations - April 26, 2018
Media kits aren’t just for media anymore. Here are three ways to bring your media relations efforts back to life with help from PR.
What Brands Can Learn From Gender-Based Campaigns That Went Up in Flames
By Candace Huntly
Business 2 Community - April 25, 2018
Brands can’t win them all, but these products and campaigns show us how easy it can be to overlook the simplest things when it comes to filling customers’ needs.
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