Have a great weekend! Here's Friday's Daily PR Brief! - April 27, 2018
Hello! Check out some of today's best PR industry news clips:
All Hail The Rise Of The Midsize (The Holmes Report - April 27, 2018)
Do People Really Look At Facebook Reviews? Here's Why It Matters (Forbes - April 27, 2018)
Ageism Audits - Rebranding Clients as Age-Neutral (O'Dwyer's - April 26, 2018)
5 behaviors that ruin media relationships (PR Daily - April 26, 2018)
How Aetna is Transforming Its Communications With Consistent Metrics and KPIs (PR News - April 26, 2018)
The Time for PR Automation is Now; Don't Get Left Behind (Spin Sucks - April 26, 2018)
How offering access leads to accurate media coverage (PR Daily - April 27, 2018)
New PR Crisis Playbook Needed for Today’s Changed Media Landscape (Business 2 Community - April 26, 2018)
4 Tips For Creating A Culture Of Creativity & Innovation (Karwoski & Courage - April 26, 2018)
A colleague’s advice for new PR graduates (Ragan - April 27, 2018)
Summary Section:
All Hail The Rise Of The Midsize
By Arun Sudhaman
The Holmes Report - April 27, 2018
This year’s Global Rankings brings the argument home with conclusive clarity: midsize agencies are outperforming the market.
Do People Really Look At Facebook Reviews? Here's Why It Matters
By Atanu Shaw
Forbes - April 27, 2018
Facebook reviews significantly impact buyers' perception of your brand.
Ageism Audits - Rebranding Clients as Age-Neutral
By Jane Genova
O'Dwyer's - April 26, 2018
Workplace diversity Issues, ranging from race to gender, have long been high profile threats to the brand. Ageism has been the exception—until now.
5 behaviors that ruin media relationships
By Jane Tabachnick
PR Daily - April 26, 2018
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.
How Aetna is Transforming Its Communications With Consistent Metrics and KPIs
By Hayley Jennings
PR News - April 26, 2018
Aetna chose to incorporate more data into its communications strategy to increase the effectiveness of its storytelling.
The Time for PR Automation is Now; Don't Get Left Behind
By Edyta Kowal
Spin Sucks - April 26, 2018
PR automation doesn't have to be a dirty word if you embrace how it can make you more effective at your job and evolve your creativity.
How offering access leads to accurate media coverage
By David B. Grinberg
PR Daily - April 27, 2018
If you want to participate in the media process, you have to be willing to work with journalists’ schedules—no matter how personally inconvenient it is.
New PR Crisis Playbook Needed for Today’s Changed Media Landscape
By William Comcowich
Business 2 Community - April 26, 2018
Although long-held PR crisis management recommendations generally remain valid, they require extensive revision, many crisis communications experts argue.
4 Tips For Creating A Culture Of Creativity & Innovation
By Glenn Karwoski
Karwoski & Courage - April 26, 2018
While most organizations say they want to be creative and innovative, most don’t take the necessary steps to ensure that they create the right environment for creativity and innovation to occur.
A colleague’s advice for new PR graduates
By Amanda Cristi
Ragan - April 27, 2018
As a new crop of PR pros prepares to leave college and join the workforce, one recent grad offers advice about how the work is different from the classroom.
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