Happy new week! Read Today's Daily PR Brief! - April 30, 2018

Apr 30, 2018

Hello! Check out some of today's best PR industry news clips:

Summary Section:

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know
By Wendy Marx
Marx Communications - April 29, 2018
Would you like to know the secret to getting B2B leads? Learn how PR can empower your B2B lead generation best practices to succeed in even the most competitive industries.

Don't Let The Crisis Speak For You
By Lise Feng
Forbes - April 30, 2018
After a tumultuous year, these are the crisis communications lessons marketers should keep in mind.

Why you should reduce your reliance on social media
By Katie Harrington
PR Daily - April 30, 2018
As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.

3 PR lessons from Whole Foods’ ‘Yellow Fever’ crisis response
By Ted Kitterman
Ragan - April 30, 2018
The grocery chain’s partnership with an Asian eatery with a provocative name has drawn online fire. The retailer has deferred to chef/owner Kelly Kim to reply, but how wise is that strategy?

GCR18: Pace Of Change In PR Industry Accelerates
By Maja Pawinska Sims
The Holmes Report - April 30, 2018
Global Communications Report finds 70% of PR professionals believe the industry will undergo considerable or drastic change over the next five years.

How Kanye, Janelle Monáe and Michelle Wolf Hijacked the News Cycle
By Justin Joffe
PR News - April 30, 2018
Through expertly timed, self-promotional publicity campaigns coinciding with their imminent upcoming releases, recording artists Janelle Monáe and Kanye West, along with rising comedian Michelle Wolf, hijacked the news cycle and instigated discussions that reverberate far beyond the release of their new works.

Artificial Intelligence and the Future of PR
By James Li
Meltwater Blog - April 29, 2018
By now, you've probably at least heard about how artificial intelligence, or AI, is on the rise. Depending on what industry you work in, AI might also affect your professional life.

Handling Social Media Controversy in the Shark Tank
By Daniel Matthews
Spin Sucks - April 30, 2018
Daniel Matthews raises a great point about social media controversy and the role it plays in branding, culture, and brand advocacy.

Take a Hike: Thinking Your Way to Success
By Michael Smart
Public Relations Society of America - April 30, 2018
I’ve learned that spending time away from screens, when my mind is free to explore the depths of whatever is going on in my life, is among the most valuable time I have.

What’s the difference between crisis communications, reputation management, and review management?
By Marjorie Comer
Axia Public Relations - April 30, 2018
Not sure about what makes crisis communications, reputation, and review management stand out from each other?

GDPR & the Comms Challenge of Non-Compliance | March Communications
By Alex Jafarzadeh
March Communications - April 24, 2018
Now that we're a month away from GDPR becoming a reality, communications teams should revisit the topic and consider how best to share their story of compliance.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Happy new week! Read Today's Daily PR Brief! - April 30, 2018

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