Howdy! Enjoy Your Daily PR Brief! - May 1, 2018
Hello! Check out some of today's best PR industry news clips:
10 fundamental skills required for modern PR professionals (Muck Rack Blog - April 30, 2018)
Consider These 9 New Ideas For Small Business Week PR (Forbes - May 1, 2018)
Edelman hires Joe Lockhart as vice chairman, public affairs (PR Week - May 1, 2018)
How to use Google to get great headlines (PR Daily - May 1, 2018)
What Golin Learned From A Moment Of Cultural Insensitivity (The Holmes Report - May 1, 2018)
3 Life Hacks for Social Media Teams of One (PR News - April 30, 2018)
Ten Lessons Learned from Standards that Failed the Test (Institute for Public Relations - April 30, 2018)
Starting Out Strong: Nine Effective Ways To Ensure Your Agency's Success (Forbes - May 1, 2018)
6 Keys to a Blissful Marriage Between PR & Marketing (Business 2 Community - April 30, 2018)
Crisis Communications: Best Practices When Tragedy Strikes (Ronn Torossian - May 1, 2018)
Summary Section:
10 fundamental skills required for modern PR professionals
By Sandra Stahl
Muck Rack Blog - April 30, 2018
I tested my own set of must-have skills with 17 PR leaders, many recognized as the best in our field, including agency CEOs and Chief Communications Officers at top global corporations.
Consider These 9 New Ideas For Small Business Week PR
By Cheryl Conner
Forbes - May 1, 2018
It's not too late to get your best PR yet during Small Business Week 2018
Edelman hires Joe Lockhart as vice chairman, public affairs
By Sean Czarnecki
PR Week - May 1, 2018
Lockhart has been White House press secretary for President Bill Clinton, cofounder of Glover Park Group, and, until recently, comms chief for the NFL.
How to use Google to get great headlines
By Seth Gilpin
PR Daily - May 1, 2018
You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.
What Golin Learned From A Moment Of Cultural Insensitivity
The Holmes Report - May 1, 2018
After insensitive remarks from one of the agency's managing directors, a series of learnings and a greater understanding of "micro-aggressions."
3 Life Hacks for Social Media Teams of One
By Sophie Maerowitz
PR News - April 30, 2018
The most expensive and precious resource for solo social media practitioners is time. Three time-saving tips for those working on social media solo.
Ten Lessons Learned from Standards that Failed the Test
By Katie Delahaye Paine
Institute for Public Relations - April 30, 2018
The road from measurement mayhem to standards can be a rocky one, as we learned when we set out to bring some order to the chaos that was social media measurement in 2011.
Starting Out Strong: Nine Effective Ways To Ensure Your Agency's Success
By Forbes Agency Council
Forbes - May 1, 2018
A good foundation can make all the difference between your agency growing and just treading water. Here are some approaches you can use to help clients better understand what you can do, and why it's valuable.
6 Keys to a Blissful Marriage Between PR & Marketing
By William Comcowich
Business 2 Community - April 30, 2018
The following tips can help PR and marketing find professional bliss together – and meet the organization’s overall business goals.
Crisis Communications: Best Practices When Tragedy Strikes
By Ronn Torossian, CEO of 5WPR
Ronn Torossian - May 1, 2018
No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.