Hi! Read Today's Daily PR Brief! - May 2, 2018
Hello! Check out some of today's best PR industry news clips:
In PR, vetting information is non-negotiable (Muck Rack Blog - May 1, 2018)
Spring Cleaning: Decluttering Ineffective PR Strategies (O'Dwyer's - May 1, 2018)
How to plant, cultivate and protect a thriving communication garden (Ragan - May 2, 2018)
Marina Maher Communications Wins 2018 North American PR Agency Of The Year (The Holmes Report - May 2, 2018)
Difficult Lessons in Transparency from Nike and The New York Times (PR News - May 1, 2018)
10 Ways to Transform Your Content Marketing in 2018 (SHIFT Communications - May 2, 2018)
How Big Is Levi's 'Too Dirty To Wear' PR Problem? (Forbes - May 1, 2018)
PR Pros: Do You Have These Tools in Your Tech Stack? (Business 2 Community - May 1, 2018)
2 reasons you should use both traditional media and social media to attract leads (Axia Public Relations - May 2, 2018)
The Case For Brand Authenticity (Forbes - May 2, 2018)
Summary Section:
In PR, vetting information is non-negotiable
By Tim O’Brien
Muck Rack Blog - May 1, 2018
If we accept information on face value, if we do not check it out and it’s wrong, then we place our own credibility at risk and that of our organizations.
Spring Cleaning: Decluttering Ineffective PR Strategies
By Shel Lustig
O'Dwyer's - May 1, 2018
Taking the time to declutter ineffective strategies and inject some refined, unique ideas can lead to a revitalized campaign.
How to plant, cultivate and protect a thriving communication garden
By Robby Brumberg
Ragan - May 2, 2018
Instead of haphazardly scattering seeds, tend a tidy, focused plot. Prune and weed aggressively, and take time to celebrate fruitful harvests.
Marina Maher Communications Wins 2018 North American PR Agency Of The Year
The Holmes Report - May 2, 2018
MMC was named overall North American Agency of the Year at the SABRE Awards dinner.
Difficult Lessons in Transparency from Nike and The New York Times
By Seth Arenstein
PR News - May 1, 2018
Failing to be transparent about what’s going on at your company can be devastating for a brand's reputation.
10 Ways to Transform Your Content Marketing in 2018
By Evie Harrison
SHIFT Communications - May 2, 2018
The triumph of your content marketing strategy doesn’t just depend on the way you present your written word but also on a lot of other factors as well.
How Big Is Levi's 'Too Dirty To Wear' PR Problem?
By Pamela N. Danziger
Forbes - May 1, 2018
Stand.earth claims the fashion industry contributes to 38,000 deaths a year from climate change and that Levi’s annual contribution to climate pollution equals that of 1.1 million cars.
PR Pros: Do You Have These Tools in Your Tech Stack?
By Jenna Cason
Business 2 Community - May 1, 2018
While the relationship-based world of public relations still relies heavily on human interaction, there are plenty of technology advancements that can help PR professionals become quicker and better at their jobs.
2 reasons you should use both traditional media and social media to attract leads
By Yulia Dianova
Axia Public Relations - May 2, 2018
Traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle.
The Case For Brand Authenticity
By Melissa Kandel, Global Director of PR, Communications and Digital Media at Berkshire Hathaway
Forbes - May 2, 2018
“Marketing ruins everything,” I was recently told by a VP at a world-renowned ad agency. Content today is judged by its sincerity and believability.
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