Hello! Here's Your Daily PR Brief! - May 3, 2018
Hello! Check out some of today's best PR industry news clips:
The 6 Ps Of Digital Analytics Transformation (Forbes - May 3, 2018)
30 jobs in the PR and marketing world (PR Daily - May 3, 2018)
Accounts in Transit (O'Dwyer's - May 3, 2018)
Winners for the 2018 North American SABRE Awards (The Holmes Report - May 3, 2018)
SEO for PR Pros: How Search Can Get Your Message Out (Meltwater Blog - May 3, 2018)
PESO Model: Does Paid Media Belong with Communications? (Spin Sucks - May 3, 2018)
Corporate activism insight and advice from noted PR pros (PR Daily - May 3, 2018)
Overcoming 3 common PR measurement objections (Axia Public Relations - May 3, 2018)
Marketing & Cybersecurity: Why You Need to Care About Data Breaches (Mention Blog - May 3, 2018) [Infographic]
How to Dig Into PR & Marketing Data to Unearth Actionable Insights (Business 2 Community - May 3, 2018)
Summary Section:
The 6 Ps Of Digital Analytics Transformation
By Michael Loban, CMO of InfoTrust
Forbes - May 3, 2018
These six ingredients can help you better understand your company's digital analytics, as well as your core underlying principles.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - May 3, 2018
What is the key to attracting millennials to—and retaining them at—your organization? Find out, and then check out our weekly roundup of other career opportunities.
Accounts in Transit
By Steve Barnes
O'Dwyer's - May 3, 2018
Here are some of the latest account changes in the PR Agency universe.
Winners for the 2018 North American SABRE Awards
The Holmes Report - May 3, 2018
Winners for the 2018 North American SABRE Awards, held on 1 May at Cipriani Midtown in New York.
SEO for PR Pros: How Search Can Get Your Message Out
By Ivan Kreimer
Meltwater Blog - May 3, 2018
Search engine optimization (SEO) can impact the way PR messages get transmitted online, helping to increase site traffic and reach new audiences.
PESO Model: Does Paid Media Belong with Communications?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 3, 2018
The fourth media type in the PESO model is paid media, but does it truly belong to communications? Gini Dietrich describes which part does—and why.
Corporate activism insight and advice from noted PR pros
By Richard Etchison
PR Daily - May 3, 2018
Taking a stand on sensitive social issues is now part of the job. See how experts suggest mitigating blowback and navigating potential publicity minefields.
Overcoming 3 common PR measurement objections
By Noell Ochieng
Axia Public Relations - May 3, 2018
Being able to point out hard numbers to show success allows communications professionals to validate their important role in managing a company’s public image.
Marketing & Cybersecurity: Why You Need to Care About Data Breaches [Infographic]
By Josh Wardini, Community Manager, Websitebuilder.org.uk
Mention Blog - May 3, 2018
As a marketer, you may not feel that cybersecurity is relevant to your job. But every data breach impacts your brand's image, which impacts you. Here's how marketing and cybersecurity go hand-in-hand.
How to Dig Into PR & Marketing Data to Unearth Actionable Insights
By William Comcowich
Business 2 Community - May 3, 2018
PR and marketing teams gather vast amounts of data. They spend vast amounts of time analyzing numbers, tracking metrics and reporting findings.
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