Happy Friday! Enjoy Your Daily PR Brief! - May 4, 2018
Hello! Check out some of today's best PR industry news clips:
Facebook's Reputation Problem Is Everyone's Reputation Problem (Forbes - May 4, 2018)
How has Instagram changed the way PR pros pitch? (PR Daily - May 4, 2018)
PR Can Find Success in the Fake News Era by Communicating More (PR News - May 4, 2018)
The Big Question: Do You Pay for Content? (Spin Sucks - May 4, 2018)
4 pitch ideas when your client has absolutely no news to share (PR Daily - May 4, 2018)
4 Tips for Landing Your Dream PR Job (PR Couture - May 3, 2018)
United Air Taps Former Obama Spokesman for Help After PR Flops (Bloomberg - May 3, 2018)
Inspiring Communications: What You Make Is Not What You Do (Shonali Burke Consulting - May 3, 2018)
How to help your execs avoid 4 common PR mistakes (Ragan - May 3, 2018)
Media relations, and the importance of being a journalist’s best friend: PT I (Babel - May 4, 2018)
Summary Section:
Facebook's Reputation Problem Is Everyone's Reputation Problem
By Shaul Olmert, Co-founder and CEO of Playbuzz
Forbes - May 4, 2018
The reliance on Facebook forced publishers to shamelessly neglect their core values and aided the spread of misinformation. Where we go from here?
How has Instagram changed the way PR pros pitch?
By Shane Schick
PR Daily - May 4, 2018
Social media is changing the way PR pros do their jobs. Can Instagram give your media pitch an added boost?
PR Can Find Success in the Fake News Era by Communicating More
By Karla Jo Helms, CEO of JoTo PR
PR News - May 4, 2018
Not everyone, myself included, agrees the Fake News Era is destructive.
The Big Question: Do You Pay for Content?
By Mike Connell
Spin Sucks - May 4, 2018
This week’s Big Question asks: Do you support the paid-content model? Mike Connell wants to know if you would, or if you do pay for content? Why or why not?
4 pitch ideas when your client has absolutely no news to share
By Laura Shubel
PR Daily - May 4, 2018
You have a great client with a solid product or service, but as far as newsy events go—crickets. Fear not; here are promotion ideas that don’t rely on product rollouts or major initiatives.
4 Tips for Landing Your Dream PR Job
By Kara Weller
PR Couture - May 3, 2018
Breaking into the public relations industry and getting your first job can be daunting. Use these four tips to amp up your job search and land your dream position.
United Air Taps Former Obama Spokesman for Help After PR Flops
By Justin Bachman
Bloomberg - May 3, 2018
United Air is turning to President Barack Obama’s former White House spokesman as its new chief communications officer, tasked with helping the airline work through the fallout from a series of public relations blunders.
Inspiring Communications: What You Make Is Not What You Do
By John Friedman
Shonali Burke Consulting - May 3, 2018
Inspiring communications focuses people on the real value in your products or services. John Friedman explains why mission statements should focus on results rather than actions.
How to help your execs avoid 4 common PR mistakes
By Wojtek Dabrowski
Ragan - May 3, 2018
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
Media relations, and the importance of being a journalist’s best friend: PT I
By Suraj Mashru
Babel - May 4, 2018
I firmly believe that media relations should be at the heart of any PR agency, and a strong roster of journalist contacts is where an agency can really stand out from the crowd.
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