Hello! Check Out Your Daily PR Brief! - May 8, 2018
Hello! Check out some of today's best PR industry news clips:
The Farmer's Dog: Using Market Data For Laser-Focused PR (Forbes - May 8, 2018)
3 lessons from Blake Lively’s Instagram stunt (PR Daily - May 7, 2018)
Accounts in Transit (O'Dwyer's - May 8, 2018)
4 W’s of Search Relevancy and Social Media Engagement (PR News - May 7, 2018)
How to Communicate Difficult Topics with Visual Content (Spin Sucks - May 7, 2018)
Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support (Public Relations Society of America - May 8, 2018)
Why Your Digital Reputation Matters And How To Influence It (Forbes - May 7, 2018)
How to Get Over the Fear of Self-Promotion (Business 2 Community - May 7, 2018)
State of Utah Issues Communications RFP (Everything PR - May 8, 2018)
Who needs PR software? (Spoiler: All communicators) (Muck Rack Blog - May 8, 2018)
Why agency experience is so damn valuable (Communications Conversations - May 8, 2018)
Summary Section:
The Farmer's Dog: Using Market Data For Laser-Focused PR
By Cheryl Conner
Forbes - May 8, 2018
Not only is data great for telling a story, but data is an ideal tool for focusing your product and story on your target customers’ most fervent desires and needs.
3 lessons from Blake Lively’s Instagram stunt
By Ted Kitterman
PR Daily - May 7, 2018
The actress deleted her photos and unfollowed everyone—including hubby Ryan Reynolds—except some women named Emily to promote her new film. Can PR pros replicate her success?
Accounts in Transit
By Steve Barnes
O'Dwyer's - May 8, 2018
Check out some of the latest industry changes regarding significant accounts.
4 W’s of Search Relevancy and Social Media Engagement
By Hayley Jennings
PR News - May 7, 2018
When you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites.
How to Communicate Difficult Topics with Visual Content
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - May 7, 2018
Visual content can help you communicate difficult topics in a way that breaks down barriers and resonates with your target audience.
Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support
By Marci Davis
Public Relations Society of America - May 8, 2018
For a PR professional, sometimes the best mentor is one who’s closest to home.
Why Your Digital Reputation Matters And How To Influence It
By Tripp Donnelly, CEO and Founder of REQ
Forbes - May 7, 2018
As we continue to place more trust in search results, the importance of maintaining and managing our online reputation grows.
How to Get Over the Fear of Self-Promotion
By Taylor Gordon
Business 2 Community - May 7, 2018
Self-promotion is a funny thing. You’re considered conceited if you self-promote too much. On the other end of the spectrum, no one knows you who you are if you don’t do enough of it.
State of Utah Issues Communications RFP
Everything PR - May 8, 2018
The purpose of this Request for Proposal is to enter into contracts with qualified firms to research, plan, coordinate, produce, and operate comprehensive public communication outreach campaigns for roadway environmental, design and/or construction projects in the State of Utah.
Who needs PR software? (Spoiler: All communicators)
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - May 8, 2018
No matter what type of PR you’re doing, whether you’re in-house representing one brand or at an agency representing 10 brands, you need an accurate and efficient tool in order to do your job effectively.
Why agency experience is so damn valuable
By Arik Hanson, Principal of ACH Communications
Communications Conversations - May 8, 2018
When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?”
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