Hello! Here's Your Daily PR Brief! - May 10, 2018
Hello! Check out some of today's best PR industry news clips:
6 Lessons Learned from 6 Years Running My PR Company (PR Couture - May 9, 2018)
The PESO Model: Bringing it Together with Thought Leadership (Spin Sucks - May 10, 2018)
Cision sees 2% organic revenue growth in Q1 (PR Week - May 9, 2018)
30 jobs in the PR and marketing world (PR Daily - May 9, 2018)
5 behaviors that ruin media relationships (Ragan - May 9, 2018)
SAP: 'Communications Is A Key Component Of The Innovation Process' (The Holmes Report - May 10, 2018)
Social Shake-Up Speakers Offer Unconventional Yet Wise Advice (PR News - May 9, 2018)
11 Essential Soft Skills Every Great Communicator Should Have (Forbes - May 10, 2018)
Rethinking Lead Gen in a GDPR World (March Communications - May 9, 2018)
Practice What You Preach: How To Make The Workplace (And World) A Happier Place (Forbes - May 10, 2018)
Summary Section:
6 Lessons Learned from 6 Years Running My PR Company
By Allyson Conklin
PR Couture - May 9, 2018
Some years felt like they were moving at warp speed, while others dragged on until the bitter end (not naming names…2017).
The PESO Model: Bringing it Together with Thought Leadership
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 10, 2018
The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Here is how to build credibility and authority.
Cision sees 2% organic revenue growth in Q1
By Sean Czarnecki
PR Week - May 9, 2018
Cision reported 2% year-over-year organic revenue growth for Q1 2018.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - May 9, 2018
In the market for a new job—and possibly a relocation? Discover the best cities for finding your next professional endeavor, and then peruse our roundup of current job openings.
5 behaviors that ruin media relationships
By Jane Tabachnick
Ragan - May 9, 2018
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.
SAP: 'Communications Is A Key Component Of The Innovation Process'
By Maja Pawinska Sims
The Holmes Report - May 10, 2018
SAP’s Jessica Baxmann on the crucial role played by communications in the technology innovation cycle.
Social Shake-Up Speakers Offer Unconventional Yet Wise Advice
By Seth Arenstein
PR News - May 9, 2018
It’s rare to hear speakers advise attendees at a trade event to tread lightly, take it easy and slow down, but the Social Shake-Up is known for subverting assumptions.
11 Essential Soft Skills Every Great Communicator Should Have
By Forbes Communications Council
Forbes - May 10, 2018
Exercise these traits to clearly and effectively communicate in written and verbal form.
Rethinking Lead Gen in a GDPR World
By James Gerber
March Communications - May 9, 2018
With the GDPR deadline a little over two weeks away, marketers must not only ensure that all of their systems used internally to capture and handle customer and lead data are compliant, they also need to worry about third-party providers.
Practice What You Preach: How To Make The Workplace (And World) A Happier Place
By Chude Jideonwo
Forbes - May 10, 2018
In a culture very fond of quoting social activists about peace and love, our actions are collectively misaligned.
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