Have An Awesome Weekend! Read Your Daily PR Brief! - May 11, 2018

Hello! Check out some of today's best PR industry news clips:
9 types of PR pros based on ‘Avengers’ characters (PR Daily - May 10, 2018)
Is Public Relations A 'Bullsh*t Job'? (The Holmes Report - May 11, 2018)
Facebook’s Reorg: 3 New Divisions and Their Communications Takeaways (PR News - May 10, 2018)
Starbucks chairman: ‘We were absolutely wrong in every way’ (Ragan - May 11, 2018)
The Big Question: Why Are You Unhappy at Work? (Spin Sucks - May 11, 2018)
How to advance your PR career (PR Daily - May 11, 2018)
14 Helpful Tips For Personalizing A Promotional Campaign (Forbes - May 11, 2018)
7 components of an effective news release (Axia Public Relations - May 11, 2018)
How to handle a social media crisis (Muck Rack Blog - May 10, 2018)
Arizona Issues RFP For Canada Media Relations (Everything PR - May 11, 2018)
Summary Section:
9 types of PR pros based on ‘Avengers’ characters
By Beki Winchel
PR Daily - May 10, 2018
The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.
Is Public Relations A 'Bullsh*t Job'?
By Paul Holmes
The Holmes Report - May 11, 2018
An LSE professor says public relations consultants are part of a troubling trend: the proliferation of "bullsh*t jobs." If you agree, perhaps you're doing PR wrong.
Facebook’s Reorg: 3 New Divisions and Their Communications Takeaways
By Sophie Maerowitz
PR News - May 10, 2018
A breakdown of Facebook's reorganization, including each new division's primary function and leadership, and communications takeaways from each.
Starbucks chairman: ‘We were absolutely wrong in every way’
By Ted Kitterman
Ragan - May 11, 2018
Howard Schultz has detailed how the company will change its bathroom policy after two black men, having asked to use the restroom in a Philadelphia store, were arrested for trespassing.
The Big Question: Why Are You Unhappy at Work?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - May 11, 2018
In a recent Spin Sucks Instagram survey, 70 percent of communicators said they were unhappy at work. Mike Connell wants to know why.
How to advance your PR career
By Benjamin Doda
PR Daily - May 11, 2018
For PR pros looking to rise to the top of their agency, what tactics can speed the process? Here’s a few tips to keep in mind.
14 Helpful Tips For Personalizing A Promotional Campaign
By Forbes Agency Council
Forbes - May 11, 2018
When it comes to creating an advertising campaign that hits the mark, it must resonate with consumers on many levels.
7 components of an effective news release
By Marjorie Comer
Axia Public Relations - May 11, 2018
If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media.
How to handle a social media crisis
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - May 10, 2018
Social media crises can be very difficult to handle. Learn how to handle social media crises with these tips.
Arizona Issues RFP For Canada Media Relations
By JamesD
Everything PR - May 11, 2018
The State of Arizona invites sealed proposals from qualified firms for travel industry marketing and media relations representation in Canada for use by the Arizona Office of Tourism.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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