Hi There! Read Your Daily PR Brief! - May 15, 2018
Hello! Check out some of today's best PR industry news clips:
5 Lessons for PR Pros From the Michael Cohen-AT&T-Novartis Incidents (PR News - May 14, 2018)
Bridging The Omnichannel Gap For Customer Communications (Forbes - May 15, 2018)
Chili’s launches crisis response after data breach (PR Daily - May 14, 2018)
5 moments that will make a social media pro’s day (Ragan - May 15, 2018)
PROI Worldwide Appoints Clare Parsons As Global Chair (The Holmes Report - May 15, 2018)
Emotions Matter in Crisis: The Role of Anger and Sadness in the Publics’ Response to Crisis News Framing and Corporate Crisis Response. (Institute for Public Relations - May 14, 2018)
5 reporter characteristics PR pros should adopt (Muck Rack Daily - May 14, 2018)
Failure is Not an F Word: What You Can Learn from Failing (Spin Sucks - May 15, 2018)
Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey (Shonali Burke Consulting - May 15, 2018)
5 Tactics Brands Can Learn From Delta’s Customer Support on Twitter (PR News - May 14, 2018)
The Reputations Of The Most Visible Companies (The Harris Poll - May 14, 2018)
Summary Section:
5 Lessons for PR Pros From the Michael Cohen-AT&T-Novartis Incidents
By Steven Pike, Syracuse University S.I. Newhouse School of Public Communications
PR News - May 14, 2018
Media eruptions over brands dealing with attorney Michael Cohen reveal that companies continue to stumble when handling reputational crises. Here are 5 lessons brands can learn from AT&T's and Novartis's pitfalls.
Bridging The Omnichannel Gap For Customer Communications
By Andrew Kokes, Global Marketing Leader at HGS
Forbes - May 15, 2018
Communication is evolving. It is no longer enough to interact with customers through voice and email. Today’s customers are turning to alternate channels for queries and purchases.
Chili’s launches crisis response after data breach
By Beki Winchel
PR Daily - May 14, 2018
The restaurant chain said customers’ payment information was compromised at some locations and it’s investigating. Meanwhile, brand managers are working to increase trust.
5 moments that will make a social media pro’s day
Ragan - May 15, 2018
Likes and retweets are nice, but joining industry experts at Amazon’s Seattle headquarters is even better.
PROI Worldwide Appoints Clare Parsons As Global Chair
By Maja Pawinska Sims
The Holmes Report - May 15, 2018
Lansons co-founder and chair Clare Parsons is the first woman to be appointed as the global chair of PROI Worldwide, the world’s largest partnership of independent communications agencies.
Emotions Matter in Crisis: The Role of Anger and Sadness in the Publics’ Response to Crisis News Framing and Corporate Crisis Response.
By H. J. Kim & G. T. Cameron
Institute for Public Relations - May 14, 2018
Through a between-subject design experiment, the study found participants exposed to anger-inducing crisis news read the news less closely and had more negative attitudes toward the company than those exposed to sadness-inducing news.
5 reporter characteristics PR pros should adopt
By Julia Sahin
Muck Rack Daily - May 14, 2018
Because our roles have evolved to include this journalistic approach, we should look to adopt certain characteristics from our media friends to be successful.
Failure is Not an F Word: What You Can Learn from Failing
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 15, 2018
One of our greatest glories is not in falling down, but in how we get up when we do. So says Confucius, which proves failure is not an F word.
Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
By Guest Contributor
Shonali Burke Consulting - May 15, 2018
Scott Kaminski shares the results of a recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC, that shed light on the state of the communications industry.
5 Tactics Brands Can Learn From Delta’s Customer Support on Twitter
By Sophie Maerowitz
PR News - May 14, 2018
To aid brand communicators seeking to upgrade their one-on-one efforts on Twitter, iSocialFanz' Brian Fanzo and PR News took a look at five of Delta's Twitter customer support tactics.
The Reputations Of The Most Visible Companies
The Harris Poll - May 14, 2018
Harris Poll shares its annual Reputation Quotient survey, which measures the reputations of the 100 most visible companies in America based on the public's top-of-mind awareness of companies that either faltered or excelled.
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