Hello! Check Out Today's Daily PR Brief! - May 16, 2018
Hello! Check out some of today's best PR industry news clips:
Global PR Agency Rankings 2018 - FAST MOVERS 2018 (The Holmes Report - May 16, 2018)
PR Warfare: When An Enemy Targets Your Firm In The Press (Forbes - May 15, 2018)
Why Marketing and PR Need Each Other (O'Dwyer's - May 16, 2018)
American Airlines using podcasts to reach staff—and the public (Ragan - May 16, 2018)
14 Proven PR KPIs That Matter and How to Track Them (Meltwater Blog - May 16, 2018)
Why Business Students Should Learn Strategic Communications (Public Relations Society of America - May 16, 2018)
The PESO Model: Adding Affiliate Marketing into the Mix (Spin Sucks - May 16, 2018)
Media Relations 101: Knowing When & How to Pivot - SHIFT Communications PR Agency - Boston (SHIFT Communications - May 11, 2018)
How to Say Sorry: Framework for Creating an Impactful Apology (SHIFT Communications - May 14, 2018)
Why PR pros should consider immersive storytelling (PR Daily - May 15, 2018)
Media relations, and the importance of being a journalist’s best friend: PT II (Babel - May 16, 2018)
Summary Section:
Global PR Agency Rankings 2018 - FAST MOVERS 2018
The Holmes Report - May 16, 2018
Who are the fastest-growing PR firms across the world, and in each geographic region? Our 2018 Global Agency Rankings reveal all.
PR Warfare: When An Enemy Targets Your Firm In The Press
By Cheryl Conner
Forbes - May 15, 2018
Use these steps to protect your reputation and company when you've been maligned in the press.
Why Marketing and PR Need Each Other
By Jessica Tiller
O'Dwyer's - May 16, 2018
All too often, businesses tend to think of marketing and PR as one and the same.
American Airlines using podcasts to reach staff—and the public
By Robby Brumberg
Ragan - May 16, 2018
The company is blurring the lines between internal and external communication, and it’s embracing the risks that come with honest, open, conversational messaging.
14 Proven PR KPIs That Matter and How to Track Them
By Erika Heald
Meltwater Blog - May 16, 2018
Your leadership team wants to understand how their investment in PR—and you—is supporting their business goals. That's why you need to track these proven PR KPIs.
Why Business Students Should Learn Strategic Communications
By Tracy Schario
Public Relations Society of America - May 16, 2018
Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses.
The PESO Model: Adding Affiliate Marketing into the Mix
By Michael Quoc
Spin Sucks - May 16, 2018
Affiliate marketing doesn't exist in a silo. Michael Quoc shows us how to weave affiliate marketing into the PESO model mix.
Media Relations 101: Knowing When & How to Pivot - SHIFT Communications PR Agency - Boston
By Erin Keaveney
SHIFT Communications - May 11, 2018
In PR, it's vitally important to pivot your media relations efforts as it was to set your initial strategy. Read this to know what signs to look for that indicate it’s time to pivot.
How to Say Sorry: Framework for Creating an Impactful Apology
By Annie Perkins
SHIFT Communications - May 14, 2018
Failure to effectively address issues could result in unrepairable brand damage. Here, we’ve outlined a proposed framework for creating an impactful apology.
Why PR pros should consider immersive storytelling
By Julie Wright
PR Daily - May 15, 2018
The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.
Media relations, and the importance of being a journalist’s best friend: PT II
By Suraj Mashru
Babel - May 16, 2018
The PR world is getting smaller and smaller, so I am a strong advocate of putting the public back into public relations, and actually getting out to have some facetime with journalists, even a 30-minute coffee will help media relationships grow.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.