Daily PR Brief - October 18th, 2016
Good morning. Here are today's top clips -
Talker Tailor targets US with ex-M&C; Saatchi PR New York chief and hires former UK journalist (PR Week - October 18, 2016)
Burberry hires Bloomberg journalist Andrew Roberts to top PR role (PR Week - October 17, 2016)
Sony looks for new PR support in APAC (PR Week - October 17, 2016)
Why PR pros must align earned and paid media during crises (PR Daily - October 17, 2016)
SPAG Asia Acquires Digital Health Specialist (The Holmes Report - October 18, 2016)
Holmes Report Announces Top 40 Global SABRE Campaigns (The Holmes Report - October 18, 2016)
Why PR Pros Need to Keep Learning and How to Do So (PR News - October 17, 2016)
Olson Engage Taps Jason Miller to Lead Social Engagement (Bulldog Reporter - October 18, 2016)
Rubenstein PR Representing Annual Village Halloween Parade for 4th Consecutive Year (Bulldog Reporter - October 18, 2016)
R&J; Strategic Communications Earns Seven Graphic Design Awards from Graphic Design USA Magazine (Bulldog Reporter - October 18, 2016)
UA’s Plank Center Works to Advance Diversity and Inclusion in Public Relations (Bulldog Reporter - October 18, 2016)
Murphy O’Brien PR Adds New Real Estate Clients (Bulldog Reporter - October 18, 2016)
I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships (Institute for Public Relations - October 17, 2016)
Four habits PR pros need to ditch (Muck Rack Daily - October 17, 2016)
Louisville Public Media Hires Michael Skoler (Cision - October 17, 2016)
Deliveroo hands consumer PR brief to Havas PR (Gorkana - October 18, 2016)
Why We Love Competitive Benchmarking (And You Should, Too!) (TrendKite - October 17, 2016)
Five Lessons in Counterpunching with Words from Warren Buffett (Ishmael's Corner - The Hoffman Agency - October 17, 2016)
How to Make Charitable Partners Part of Your PR Strategy (PR Couture - October 17, 2016)
Master Modern PR By Integrating the PESO Model (SpinSucks - October 18, 2016)
PR is More Than Just Media Relations (Business 2 Community - October 17, 2016)
AMA: How to use Reddit for PR (Landis Communications INC. - October 17, 2016)
Summary Section:
Talker Tailor targets US with ex-M&C; Saatchi PR New York chief and hires former UK journalist
John Harrington
PR Week - October 18, 2016
New York-based Hall becomes CEO of Talker Tailor USA, reporting to agency co-founders Gary Wheeldon and Steve Strickland, respectively the former global MD and global executive creative director at M&C Saatchi PR in London. Clients in New York will include diet programme Balafive, jewellery brand Dinosaur Designs and online retailer Social Superstore, the agency said. Edmondson’s role is to lead on media strategy and crisis and issues response.
Burberry hires Bloomberg journalist Andrew Roberts to top PR role
John Harrington
PR Week - October 17, 2016
Roberts’ job title is vice president, corporate relations. Before joining Burberry, he spent almost seven years as a European luxury goods & consumer reporter at Bloomberg, based in France. He previously worked in Italy as a reporter on Women’s Wear Daily and as a reporter for the Associated Press.
Sony looks for new PR support in APAC
Faaez Samadi
PR Week - October 17, 2016
"Sony Electronics Asia Pacific and Sony Mobile Communications Singapore are looking to form a collaborative relationship with a PR agency that has a track record of solid PR expertise, creative communication strategies, and digital smarts," a Sony spokesperson said in a statement. "This request for pitch gives us a chance to explore and discover new talent and new ideas."
Why PR pros must align earned and paid media during crises
Zach Schapira
PR Daily - October 17, 2016
During a crisis, PR becomes a focal point, and an earned media strategy helps in influencing journalists. However, if the paid media strategy is not adjusted to work during a crisis, your organization or client could make a major gaffe to further tarnish the brand’s reputation. Earned media is often considered the first line of defense during a crisis, but paid media alignment is imperative in order to ensure that every interaction a customer or potential customer has with your brand is on-message. The process of sharing knowledge among PR and marketing teams should start before a crisis ever arises, and check-ins should be scheduled both regularly and to prepare for new campaign deployment or messaging overhaul. The effect of PR pros working with paid media teams is both known and measurable: Once incorporated into a firm’s standard operating procedure, the likelihood of subsequent brand damage is reduced dramatically.
SPAG Asia Acquires Digital Health Specialist
The Holmes Report - October 18, 2016
Indian public relations and public affairs firm SPAG has acquired Giga Health; a healthcare-focused digital marketing and social media agency.
Holmes Report Announces Top 40 Global SABRE Campaigns
The Holmes Report - October 18, 2016
The Holmes Report has identified the top 40 public relations campaigns of the past year, all of which will receive Global SABRE Awards at PRovoke16, the fifth annual Global Public Relations Summit, which takes place in Miami next week.
Why PR Pros Need to Keep Learning and How to Do So
Stephen Payne
PR News - October 17, 2016
The diversity of knowledge needed in our profession continues to expand. We’re strategic advisors as well as communicators. As such, I’m seeing a greater need for continued learning
Olson Engage Taps Jason Miller to Lead Social Engagement
Bulldog Reporter - October 18, 2016
Upgrading an already strong social offering, Olson Engage has named Jason Miller its new vice president for social engagement. Miller was most recently vice president of digital and social at FleishmanHillard.
Rubenstein PR Representing Annual Village Halloween Parade for 4th Consecutive Year
Bulldog Reporter - October 18, 2016
For the fourth consecutive year, Rubenstein Public Relations (RPR) will provide pro bono public relations services to support New York City’s most iconic Halloween tradition, the Annual Village Halloween Parade.
R&J; Strategic Communications Earns Seven Graphic Design Awards from Graphic Design USA Magazine
Bulldog Reporter - October 18, 2016
R&J Strategic Communications, a full-service integrated marketing and public relations agency, announced it has earned seven American Graphic Design Awards from Graphic Design USA Magazine. R&J received the awards for its exceptional design and creative work for several innovative print and digital projects.
UA’s Plank Center Works to Advance Diversity and Inclusion in Public Relations
Bulldog Reporter - October 18, 2016
The Plank Center for Leadership in Public Relations has created a Diversity and Inclusion Committee to be a catalyst for other professional organizations, to help identify and bridge gaps, and assist organizations seeking to adopt best-in-class practices in the area of diversity and inclusion. Keith Burton, Plank Center chair-elect and principal of Grayson Emmett Partners, has been instrumental in leading the development of the committee and served as its chair.
Murphy O’Brien PR Adds New Real Estate Clients
Bulldog Reporter - October 18, 2016
Murphy O’Brien Public Relations has added two new clients to its real estate collection: Cavalleri | Malibu, CA. Palisade Capital Management | Los Angeles, CA.
I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships
Hongmei Shen
Institute for Public Relations - October 17, 2016
In this blog post, I introduce an additional side of OPR quality—distrust, and how it differs from trust. Distrust is often considered as simply the opposite of trust by organizational researchers and excluded as a component of OPR quality in the public relations literature. Distrust added another layer to our understanding of relational parties’ perceptions of their state of interdependence, i.e., OPR quality. Taking into account both trust and distrust allows relationship managers to better understand their publics’ perceptions of their relationships. Most importantly, the fuller knowledge of relationship management adds to the expertise of relationship managers, enabling them to play a bigger role in making strategic organizational decisions.
Four habits PR pros need to ditch
Michelle Garrett
Muck Rack Daily - October 17, 2016
Here are just a few examples of habits we need to ditch to stay on top of our game. Sloppy writing habits. Having an attitude with the media. Chasing the shiny object. Using social media inappropriately to reach reporters.
Louisville Public Media Hires Michael Skoler
Cision - October 17, 2016
Michael Skoler has been named president and general manager of Louisville Public Media (LPM), effective Dec. 1. He joins from PRI/Public Radio International, where he served as vice president of interactive media since 2010.
Deliveroo hands consumer PR brief to Havas PR
Richard O'Donnell
Gorkana - October 18, 2016
Havas will report to Kate Thomas, Deliveroo’s head of PR. Thomas said: “Havas has a great understanding of the Deliveroo brand and I can’t wait to see them deliver results for us across the UK.” The appointment sees the expansion of the food and drink client portfolio at Havas, which currently includes Greggs, Asda and Kelloggs.
Why We Love Competitive Benchmarking (And You Should, Too!)
TrendKite - October 17, 2016
Benchmarking your competitor’s PR performance is a great way to get to know their strengths and weaknesses and gauge your own relative success. If you haven’t done competitive PR benchmarking before or if you are entering a new market, developing a baseline for the competition is the first step. If you listen intently (and with the right technology) your competitors will help you craft your strategy whether they want to or not.
Five Lessons in Counterpunching with Words from Warren Buffett
Ishmael's Corner - The Hoffman Agency - October 17, 2016
The Buffett treatise offers five lessons that can be applied to business communications when counterpunching a competitor: Don’t Get Mad. Focus. Minimize Use of Adjectives and Adverbs. The Details Matter. Storytelling Brings Out Humanity.
How to Make Charitable Partners Part of Your PR Strategy
Lindsey Smolan, Principal at Lindsey Smolan Public Relations
PR Couture - October 17, 2016
Securing charity partnerships for brands opens up fosters goodwill and has the added benefit of providing a unique story angle that can lead media outreach. When evaluating different charitable opportunities, make sure there is an obvious connection between the brand and the non-profit.
Make sure that the charity you are working with is a registered 501(c)3 nonprofit organization and actually gives back to where it says it does. Encourage your client to agree to something a bit more creative than the standard 10% of proceeds will be donated (this will go further toward media coverage as well).
Master Modern PR By Integrating the PESO Model
Gini Dietrich, founder and CEO, Arment Dietrich
SpinSucks - October 18, 2016
Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.
PR is More Than Just Media Relations
Meredith L. Eaton
Business 2 Community - October 17, 2016
As great as they are, though, media hits are just single tactic in pursuit of a much larger business strategy. Successful public relations initiatives all start with a conversation about goals. Specific tactics, like media relations and many others, may then be used in support of those goals.
AMA: How to use Reddit for PR
Nick Singeruy
Landis Communications INC. - October 17, 2016
AMA, which stands for “Ask Me Anything”, is a term used to describe interviewing people on Reddit. Reddit users tend to ask questions that are more particular and relate to Reddit culture as a whole, rather than the actual thing the person is there to promote. This gives the person being questioned an opportunity to reveal who they are as people rather than the job that may define them. Just to understand subreddits and how to navigate the whole spectrum takes a solid month or two. All in all, I would say it’s worth the time to understand this website, if not for AMA’s and its PR capabilities, at least for your own personal hobbies and interests.
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