Hey There! Enjoy Your Daily PR Brief! - May 30, 2018
Hello! Check out some of today's best PR industry news clips:
Maintaining the R in PR: Media Relations Done Right (Spin Sucks - May 30, 2018)
A PR pro's pet peeve -- stop calling us PRs (Muck Rack Blog - May 30, 2018)
Why It's Important To Play Your Way To Purpose (Forbes - May 30, 2018)
Sorrell Unveils Comeback Vehicle (O'Dwyer's - May 30, 2018)
7 things all PR pros should do before going solo (PR Daily - May 30, 2018)
Why PR pros should consider immersive storytelling (Ragan - May 29, 2018)
Taking a Stand: How CMOs and CCOs are Redefining their Roles in Today’s Highly Charged Social, Cultural and Political Climate (Institute for Public Relations - May 29, 2018)
What Sports PR Reveals About Social Media Marketing (SHIFT Communications - May 30, 2018)
3 former PR pros who made mid-career shifts and lived to talk about it (Communications Conversations - May 30, 2018)
What is The Value of Media Coverage? (CommPro - May 30, 2018)
Summary Section:
Maintaining the R in PR: Media Relations Done Right
By Cassie Gonzalez
Spin Sucks - May 30, 2018
With AI and automation and everything that makes our lives easier, we forget the most important part of media relations is the relationship.
A PR pro's pet peeve -- stop calling us PRs
By Bill Byrne
Muck Rack Blog - May 30, 2018
I hadn’t realized I was the only one in the public relations field who disliked (OK, hated) being called a "PR" until I received an invite for an educational webinar directed at PRs.
Why It's Important To Play Your Way To Purpose
By Jackie Dryden, Chief Purpose Architect at Savage Brands
Forbes - May 30, 2018
When it comes to finding your purpose and enjoying a more fulfilling, productive career, play is necessary. Here's why.
Sorrell Unveils Comeback Vehicle
By Kevin McCauley
O'Dwyer's - May 30, 2018
Martin Sorrell plans to replicate the 1980s formula that he used to build ad/PR conglomerate WPP from the corporate shell of Wireless and Plastic Products to create a multinational technology, data and content-oriented communications company.
7 things all PR pros should do before going solo
By Michelle Garrett
PR Daily - May 30, 2018
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Why PR pros should consider immersive storytelling
By Julie Wright
Ragan - May 29, 2018
The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.
Taking a Stand: How CMOs and CCOs are Redefining their Roles in Today’s Highly Charged Social, Cultural and Political Climate
Institute for Public Relations - May 29, 2018
While companies are more comfortable with uncertainty, they also are spending more time addressing social topics that may or may not be related to their core business, guided by their organizational principles and values.
What Sports PR Reveals About Social Media Marketing
By Avery Phillips
SHIFT Communications - May 30, 2018
When it comes to building a winning social media marketing or PR strategy, don’t expect it to be easy. However, you can approach the challenge with the same tenacity and character as many sports stars of the modern era.
3 former PR pros who made mid-career shifts and lived to talk about it
By Arik Hanson, Principal of ACH Communications
Communications Conversations - May 30, 2018
Many people TALK about quitting the PR/comms/social field, but the truth is very few do. But, these three people did.
What is The Value of Media Coverage?
By Eric Fischgrund, Founder and CEO, FischTank Marketing & Public Relations
CommPro - May 30, 2018
By looking in the mirror and asking themselves what they want and need most, companies can attain media exposure that yields both long and short-term return on investment.
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