Happy Friday! Check Out Your Daily PR Brief! - June 1, 2018
Hello! Check out some of today's best PR industry news clips:
Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems (Shonali Burke Consulting - June 1, 2018)
Why More Followers Doesn't Equal More Value (Forbes - June 1, 2018)
Buh-bye, Facebook: Teens favor YouTube, Instagram and Snapchat (Ragan - June 1, 2018)
Sanofi’s Quick, Simple Message to Roseanne: Your Opinions Are Your Own (PR News - May 31, 2018)
Incorporating Digital Strategies for Communications Success (Public Relations Society of America - May 30, 2018)
#PRStudChat: Digital Corporate Reputation (Spin Sucks - May 31, 2018)
The Importance of Empathy in Media Relations (Public Relations Society of America - May 31, 2018)
How Topic Clustering Can Simplify Your Content Plan - SHIFT Communications PR Agency - Boston (SHIFT Communications - June 1, 2018)
Persona Public Relations: How Personas Are Shaping the Future Of PR (5W Public Relations - June 1, 2018)
West Coast PR Agency Owners Spill Business Advice for Building an Empire (PR Couture - May 31, 2018)
Brand Marketing: 4 Ways Businesses Should Be Using Press Releases — But Many Aren’t (Business 2 Community - May 31, 2018)
Summary Section:
Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems
By Kerry O’Shea Gorgone
Shonali Burke Consulting - June 1, 2018
There are legal rules marketers and PR professionals aren’t always aware of. Kerry O’Shea Gorgone shares tips for avoiding legal problems.
Why More Followers Doesn't Equal More Value
By David Shadpour, Co-Founder and CEO of Social Native
Forbes - June 1, 2018
Average consumers like you and me have become content creators, with the ability to influence our friends, family and followers.
Buh-bye, Facebook: Teens favor YouTube, Instagram and Snapchat
By Beki Winchel
Ragan - June 1, 2018
A recent Pew survey shows that roughly half of teenagers use Facebook, down by 20 percent from a 2014-2015 survey. Instead, mobile-first platforms are winning their attention.
Sanofi’s Quick, Simple Message to Roseanne: Your Opinions Are Your Own
By Steve Goldstein
PR News - May 31, 2018
Sanofi, the maker of Ambien, could only have been surprised to have found itself linked to the hottest story of the week. It didn't take long for the company to join the conversation on Twitter.
Incorporating Digital Strategies for Communications Success
By Troy P. Thompson
Public Relations Society of America - May 30, 2018
With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.
#PRStudChat: Digital Corporate Reputation
By Mike Connell
Spin Sucks - May 31, 2018
What is Digital Corporate Reputation? Edelman's Mike Schaffer hosts May's #PRStudChat to help us understand what it means, and why it is so important.
The Importance of Empathy in Media Relations
By Michael Smart
Public Relations Society of America - May 31, 2018
It’s important to realize we’re all the same, that everybody has relationship angst or family problems or worries about their health etc. — even journalists.
How Topic Clustering Can Simplify Your Content Plan - SHIFT Communications PR Agency - Boston
By Jessica Fender
SHIFT Communications - June 1, 2018
If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do.
Persona Public Relations: How Personas Are Shaping the Future Of PR
5W Public Relations - June 1, 2018
Developing personas helps agents to determine what kind of audiences they want to attract and how they can help their clients to achieve their goals. Here are just 3 of the ways that personas are shaping the future of PR.
West Coast PR Agency Owners Spill Business Advice for Building an Empire
By Crosby Noricks
PR Couture - May 31, 2018
We attended the first-ever Gritty Leadership Conference in San Diego and took furious notes of the "Building an Empire" panel to share with you.
Brand Marketing: 4 Ways Businesses Should Be Using Press Releases — But Many Aren’t
By Chans Weber
Business 2 Community - May 31, 2018
Press releases have changed over the decades, but they certainly aren’t heading into the dustbin of history.
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