Happy New Week! Read Today's Daily PR Brief! - June 4, 2018
Hello! Check out some of today's best PR industry news clips:
Be a PR Game Changer: Lessons Learned From the Sidelines of the NBA (Public Relations Society of America - June 1, 2018)
5 questions PR pros should ask reporters (Muck Rack Blog - June 4, 2018)
How has Instagram changed the way PR pros pitch? (Ragan - June 2, 2018)
If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics (Forbes - June 3, 2018)
Facebook fights back over new data misuse allegations (PR Daily - June 4, 2018)
Verizon's Oath Selects Former NFL Exec To Lead Communications (The Holmes Report - June 1, 2018)
Special Report: Cutting Through the Communications Data Wilderness (PR News - June 1, 2018)
Media Outreach: 3 Secrets of Effective PR Pitches (Meltwater Blog - June 3, 2018)
Public Relations Professional Development: Online Courses (Spin Sucks - June 4, 2018)
Why the ‘Digital’ in ‘Digital PR’ Should Come First (PR News - June 1, 2018)
Understanding PR inputs and activities (Axia Public Relations - June 4, 2018)
Summary Section:
Be a PR Game Changer: Lessons Learned From the Sidelines of the NBA
By Kristen Kenny
Public Relations Society of America - June 1, 2018
International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.
5 questions PR pros should ask reporters
By Tim O'Brien
Muck Rack Blog - June 4, 2018
There is a not-too-far-fetched joke in PR circles that your chances of seeing Bigfoot are better than getting 30 minutes of face time with flesh-and-blood reporter. So, when you do, you want to make the most of it.
How has Instagram changed the way PR pros pitch?
By Shane Schick
Ragan - June 2, 2018
Social media is changing the way PR pros do their jobs. Can Instagram give your media pitch an added boost?
If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics
By Forbes Agency Council
Forbes - June 3, 2018
The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. People want to talk to other people, not faceless businesses.
Facebook fights back over new data misuse allegations
By Ted Kitterman
PR Daily - June 4, 2018
The social media giant is again defending how it has shared user data, this time with device makers including Apple and BlackBerry. Critics say it violated laws and undermined user trust.
Verizon's Oath Selects Former NFL Exec To Lead Communications
By Diana Marszalek
The Holmes Report - June 1, 2018
Natalie Ravitz headed up NFL comms through this year's Super Bowl and was 21st Century Fox and News Corp’s chief of staff.
Special Report: Cutting Through the Communications Data Wilderness
By Steve Goldstein
PR News - June 1, 2018
PR News editor Seth Arenstein spoke with senior-level communicators at brands to find out how they're crafting communications efforts that produce data that means something to CEOs and CFOs.
Media Outreach: 3 Secrets of Effective PR Pitches
By Ivan Kreimer
Meltwater Blog - June 3, 2018
To land more coverage, we analyzed the most successful pitches and distilled them into a simple workflow you can use today.
Public Relations Professional Development: Online Courses
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - June 4, 2018
These online courses will help your career and business. Laura Petrolino helps you outline a plan for your summer professional development
Why the ‘Digital’ in ‘Digital PR’ Should Come First
By Kerry Sheahan
PR News - June 1, 2018
Focusing on content gaps with your brand’s unique and informed approach, while targeting the best publications puts you in a great position to reach the right people with the right message.
Understanding PR inputs and activities
By Noell Ochieng
Axia Public Relations - June 4, 2018
We’ve created a scenario around Twidget, a fictional company, to illustrate how this process works and to help you understand what we mean by inputs and activities.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.