Hello! Please Enjoy Your Daily PR Brief! - June 5, 2018
Hello! Check out some of today's best PR industry news clips:
Hindsight Is 20/20: Three Career Tips All Aspiring Publicists Should Know (Forbes - June 5, 2018)
How the paywall craze presents a new challenge for PR pros (Muck Rack Blog - June 5, 2018)
7 Business Writing Sins PR Pros Commit Regularly (PR News - June 5, 2018)
Why PR pros shouldn’t confuse influencers with journalists (PR Daily - June 4, 2018)
PR Metrics: Measurement in the PESO Model (Spin Sucks - June 5, 2018)
7 graduation speeches to inspire your communications (Ragan - June 5, 2018)
Six Lessons Media Relations Strategists Can Learn From Great Sales Pros (Forbes - June 4, 2018)
#measurePR Recaps: March-May 2018 (Shonali Burke Consulting - June 5, 2018)
9 tricks to revitalize your press release (PR Daily - June 5, 2018)
Infographic: The blurred line between PR and marketing (Media Update - June 5, 2018) [Infographic]
How PR Professionals Can Engineer a Trust Turnaround Promoting Best Practices (CommPro - June 4, 2018)
How to Scale an Agency and Build in Predictability (Spin Sucks - June 4, 2018)
Summary Section:
Hindsight Is 20/20: Three Career Tips All Aspiring Publicists Should Know
By Priscila Martinez
Forbes - June 5, 2018
Learn how to approach a client that's not a good fit, network smarter and take a step back from the chaos.
How the paywall craze presents a new challenge for PR pros
By Michelle Messenger Garrett
Muck Rack Blog - June 5, 2018
Staying on top of crisis communications, in a time when social media can spread negative news like wildfire. Dealing with the fact that there are now at least four of us for every journalist. Now, we have a new challenge: Paywalls.
7 Business Writing Sins PR Pros Commit Regularly
By Steve Goldstein
PR News - June 5, 2018
The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.
Why PR pros shouldn’t confuse influencers with journalists
By Katie Wagner
PR Daily - June 4, 2018
PR pros are looking to adapt to a new media landscape but with change always comes unscrupulous opportunists. Here’s how PR pros can help preserve an independent press.
PR Metrics: Measurement in the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 5, 2018
In the third of four in a series on PR metrics, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure.
7 graduation speeches to inspire your communications
By Carlin Twedt
Ragan - June 5, 2018
As a new crop of fresh graduates enters the workforce, communicators can take wisdom from these commencement speakers—both in sentiment and in style.
Six Lessons Media Relations Strategists Can Learn From Great Sales Pros
By Katie Bullard, Chief Growth Officer at DiscoverOrg
Forbes - June 4, 2018
When pitching a story to a reporter, think of them as your customer. Here are six key things that sales pros know that can inform great media relations.
#measurePR Recaps: March-May 2018
By Shonali Burke, President & CEO at Shonali Burke Consulting, Inc.
Shonali Burke Consulting - June 5, 2018
#measurePR has had a lot of great guests and insights for the past three months. Here's a recap of what happened in March, April, and May.
9 tricks to revitalize your press release
By Chris Richardson
PR Daily - June 5, 2018
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Infographic: The blurred line between PR and marketing [Infographic]
Media Update - June 5, 2018
In the past, PR involved reputation management through third-party influencers, and marketing was about the media and controlling brand messaging. But not anymore ...
How PR Professionals Can Engineer a Trust Turnaround Promoting Best Practices
By Julie Wright, President, (W)right On Communications, Inc.
CommPro - June 4, 2018
This year, the Edelman Trust Barometer showed a crisis in trust in America—a deep plunge year over year akin to a stock market crash or the final scene in film Thelma and Louise.
How to Scale an Agency and Build in Predictability
By Andy Lambert
Spin Sucks - June 4, 2018
For anyone who has ever tried to scale an agency, you know it's not easy. Andy Lambert shares how they built predictability into their business.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.