Have A Great Weekend! Here's Today's Daily PR Brief! - June 8, 2018
Hello! Check out some of today's best PR industry news clips:
Three Ways To Ensure Your Content Inspires Loyal, Engaged Audiences (Forbes - June 8, 2018)
Crisis comms sees a new tactic: Apology ads on TV (Ragan - June 7, 2018)
Podcast: Tim Sutton On China's Global Brand Challenge (The Holmes Report - June 7, 2018) [PODCAST]
What Brands Need to Think About When They Take a Stand (PR News - June 8, 2018)
How to use Pinterest for PR (Muck Rack Blog - June 7, 2018)
The Key to Media Relations May Be Defying How Journalists Want to Be Pitched (Public Relations Society of America - June 7, 2018)
The Big Question: What Does ROI Mean to You? (Spin Sucks - June 8, 2018)
7 rules for being transparent (PR Daily - June 8, 2018)
Data, Analytics and the Everyday Practice of PR (Business 2 Community - June 8, 2018)
How to Use PR Research to Own the Conversation When Timing is Tight (Kelton Global - June 7, 2018)
Summary Section:
Three Ways To Ensure Your Content Inspires Loyal, Engaged Audiences
By Karen B. Moore, Founder and CEO of Moore
Forbes - June 8, 2018
Regardless of the medium, brands that interact in genuine ways and share valuable content will always make a connection with consumers.
Crisis comms sees a new tactic: Apology ads on TV
By William Comcowich
Ragan - June 7, 2018
Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?
Podcast: Tim Sutton On China's Global Brand Challenge [PODCAST]
The Holmes Report - June 7, 2018
Weber Shandwick EMEA chairman joins the Echo Chamber to discuss the challenges facing China's brands.
What Brands Need to Think About When They Take a Stand
By Margaret Hoerster and Ameet Sachdev
PR News - June 8, 2018
Taking a stand may turn off customers who don’t agree with you, but the rewards of being authentic, engaged and transparent outweigh the risks.
How to use Pinterest for PR
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - June 7, 2018
Learn how to leverage Pinterest, one of the most used social networks, for PR purposes and to reach potential customers or your audience.
The Key to Media Relations May Be Defying How Journalists Want to Be Pitched
By Michael Smart
Public Relations Society of America - June 7, 2018
If you want extraordinary results, then you may need to defy some of their conventional advice.
The Big Question: What Does ROI Mean to You?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - June 8, 2018
The ROI of an event, a meeting, or lifestyle choices aren’t easy to define. Mike Connell wants to know: What does ROI mean to you?
7 rules for being transparent
By David B. Grinberg
PR Daily - June 8, 2018
While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.
Data, Analytics and the Everyday Practice of PR
By Sally Falkow
Business 2 Community - June 8, 2018
You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist.
How to Use PR Research to Own the Conversation When Timing is Tight
By Danielle Sherman
Kelton Global - June 7, 2018
Learn how communications pros can use PR research to respond to media moments and keep brands in the spotlight. Leverage these five steps the next time the news cycle starts to heat up.
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