Happy New Week! Read Your Daily PR Brief! - June 11, 2018
Hello! Check out some of today's best PR industry news clips:
How To Build Trust And Credibility In A Fractured Social Landscape (Forbes - June 11, 2018)
5 lessons from the 2018 Tony Awards (PR Daily - June 11, 2018)
Opinion: Is Reorganisation The New Normal In Big Agencies? (The Holmes Report - June 11, 2018)
The Big Rethink for Communicators Ready for Real Change (PR News - June 11, 2018)
3 often-overlooked steps to take before crisis strikes (PR Daily - June 11, 2018)
Big Data, Privacy, and the Law: How Legal Regulations May Affect PR Research (Institute for Public Relations - June 11, 2018)
Seven Steps in the Agency New Business Development Process (Spin Sucks - June 11, 2018)
Giving Back: How To Successfully Navigate A Cause-Related Project (Forbes - June 11, 2018)
How to Launch a New B2B Product with Success (Marx Communications - June 8, 2018)
Why Editors Reject Guest-Content Pitches From Brands (MarketingProfs - June 11, 2018)
Summary Section:
How To Build Trust And Credibility In A Fractured Social Landscape
By Clayton Johnson
Forbes - June 11, 2018
Marketers must understand the latest industry updates to establish trust with consumers on social media platforms.
5 lessons from the 2018 Tony Awards
By Ted Kitterman
PR Daily - June 11, 2018
The annual awards show offered theatre fans and communicators a look at performance styles that resonate with audiences—and spectacles that transport distant viewers.
Opinion: Is Reorganisation The New Normal In Big Agencies?
By David Brain
The Holmes Report - June 11, 2018
Agency revamps are usually met with derision by competitors, indifference by clients and fear and loathing by employees. So why do firms bother?
The Big Rethink for Communicators Ready for Real Change
By Diane Schwartz
PR News - June 11, 2018
As the communications landscape changes, so too must its leaders. Here are seven areas where communicators need to rethink their approach.
3 often-overlooked steps to take before crisis strikes
By Brian Pittman
PR Daily - June 11, 2018
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Big Data, Privacy, and the Law: How Legal Regulations May Affect PR Research
By Cayce Myers
Institute for Public Relations - June 11, 2018
Research is one of the cornerstones of good public relations practice. It is enshrined in our PR education, and, as anyone who has read an undergraduate PR textbook knows, research is the first step in the PR campaign process known as RPIE.
Seven Steps in the Agency New Business Development Process
By Drew McLellan, Owner of Agency Management Institute
Spin Sucks - June 11, 2018
Agencies know what it’s like to do new business development, but do they know how organizations think during their search for an agency?
Giving Back: How To Successfully Navigate A Cause-Related Project
By Dianne Wilkins, CEO of Critical Mass
Forbes - June 11, 2018
For agencies interested in charity and pro bono work, there is a world of opportunity out there.
How to Launch a New B2B Product with Success
By Wendy Marx
Marx Communications - June 8, 2018
Learn how to launch a new B2B product with success, with insights into the new product launch process, and several product launch ideas to help you on your way.
Why Editors Reject Guest-Content Pitches From Brands
By Ayaz Nanji
MarketingProfs - June 11, 2018
Editors of online publications say the top reasons they reject guest or contributed content from brands are that the pieces are too promotional and not a good fit with their readership.
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