Hello! Please Enjoy Today's Daily PR Brief! - June 12, 2018
Hello! Check out some of today's best PR industry news clips:
Four Ways To Tell Your Story To The Press (Forbes - June 12, 2018)
What Anthony Bourdain Gave us Without Reservation: Lessons from the Master in Cross-Cultural Communication (Institute for Public Relations - June 11, 2018)
Purpose Deepens Consumer Relationships, Drives Bottom Line (O'Dwyer's - June 12, 2018)
PR Must Push for Firing of Misbehaving Execs (O'Dwyer's - June 12, 2018)
Country Time assembles legal team to protect kids’ lemonade stands (PR Daily - June 12, 2018)
Godiva Hands First Global Corporate PR Remit To H+K Strategies (The Holmes Report - June 12, 2018)
How 3 Brands Are Sounding the Call on Social for Pride Month (PR News - June 11, 2018)
Leverage a CRM and Your Creativity for Data-Driven PR (Spin Sucks - June 12, 2018)
10 Ways Start-Ups Conquer PR & Media Relations (Business 2 Community - June 12, 2018)
IHOP’s ‘IHOb’ Campaign: Short Stack of Buzz-Building Tactics (PR News - June 11, 2018)
Summary Section:
Four Ways To Tell Your Story To The Press
By Richard Lorenzen
Forbes - June 12, 2018
In a world saturated with Twitter feeds, 24/7 news cycles and pervasive media coverage, it’s actually become more difficult to get your story picked up by the press because of the sheer amount of noise.
What Anthony Bourdain Gave us Without Reservation: Lessons from the Master in Cross-Cultural Communication
By Jacqueline F. Strayer
Institute for Public Relations - June 11, 2018
As the world mourns the passing of Anthony Bourdain, we, as we often do when someone great leaves our midst, are struck by the indelible impression he has made on us and what we took away from our relationship with him.
Purpose Deepens Consumer Relationships, Drives Bottom Line
By Jon Gingerich
O'Dwyer's - June 12, 2018
Americans widely expect companies today to align their operations with a sense of social purpose, according to a study issued by Boston-based agency Cone and global PR powerhouse Porter Novelli.
PR Must Push for Firing of Misbehaving Execs
By Mike Clement
O'Dwyer's - June 12, 2018
If the voices in the executive suite are not asking, “Who should be fired?” it’s the role of the PR executive to ask the question.
Country Time assembles legal team to protect kids’ lemonade stands
By Beki Winchel
PR Daily - June 12, 2018
The brand’s parent company, Kraft Heinz, wrote in a press release: ‘When life hands you outdated laws, make lemonade, and get Legal-Ade.’
Godiva Hands First Global Corporate PR Remit To H+K Strategies
By Diana Marszalek
The Holmes Report - June 12, 2018
Naming a global agency partner is new for the Belgian chocolatier, which has also awarded McCann its global advertising business.
How 3 Brands Are Sounding the Call on Social for Pride Month
By Hayley Jennings
PR News - June 11, 2018
Brands are supporting the LGBTQ community by raising money and releasing custom Pride month products and media.
Leverage a CRM and Your Creativity for Data-Driven PR
By Molly Clarke
Spin Sucks - June 12, 2018
We all know we need to leverage data, but it's a bit overwhelming for right brainers. Here are some options for data-driven PR that's less intimidating.
10 Ways Start-Ups Conquer PR & Media Relations
By William Comcowich
Business 2 Community - June 12, 2018
Start-up PR specialists offer these tips to win all-important media attention.
IHOP’s ‘IHOb’ Campaign: Short Stack of Buzz-Building Tactics
By Sophie Maerowitz
PR News - June 11, 2018
Last week, IHOP made a cryptic announcement: It was flipping the "p" in its name to a "b." In the days since the June 5 announcement, speculation has spread across social media and mainstream news outlets as to what that “b” could stand for.
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