Greetings! Here's Your Daily PR Brief! - June 13, 2018
Hello! Check out some of today's best PR industry news clips:
PR agencies could learn a lot from the Warriors, says a Celtics fan (Muck Rack Blog - June 12, 2018)
11 Tips for Acing the PR Job Interview (PR News - June 12, 2018)
Star PR Trio Launches The Lede With Killer List: Rihanna, Will Smith, Reese, Charlize, Lady Gaga, Pharrell, More (Deadline - June 12, 2018)
Gender Affects Workplace Treatment, Communication Style in PR Industry (O'Dwyer's - June 12, 2018)
How PR pros can defend against scope creep (PR Daily - June 13, 2018)
Kellen Launches Multi-Sector Communications Firm (The Holmes Report - June 13, 2018)
What to Include in Your PR Metrics Dashboard (Spin Sucks - June 13, 2018)
WPP Defends Handling of Sorrell's Exit; PR Slides 7.1% (O'Dwyer's - June 13, 2018)
10 Realistic Ways Agencies Can Leverage Artificial Intelligence (Forbes - June 13, 2018)
Anatomy of an Event - SHIFT Communications PR Agency - Boston (SHIFT Communications - June 13, 2018)
Summary Section:
PR agencies could learn a lot from the Warriors, says a Celtics fan
By Anthony Baldini
Muck Rack Blog - June 12, 2018
They are a wonder to behold and there are some great business lessons a PR agency can learn from them.
11 Tips for Acing the PR Job Interview
By Steve Goldstein
PR News - June 12, 2018
Here's how to be a professional on your PR (or any kind of) job interview.
Star PR Trio Launches The Lede With Killer List: Rihanna, Will Smith, Reese, Charlize, Lady Gaga, Pharrell, More
By Mike Fleming Jr.
Deadline - June 12, 2018
Days after leaving their longtime perch at 42West, Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman have launched The Lede Company, with an illustrious client list that includes Rihanna, Will Smith, and Reese Witherspoon.
Gender Affects Workplace Treatment, Communication Style in PR Industry
By Jon Gingerich
O'Dwyer's - June 12, 2018
Gender still plays a big role in determining how someone’s identity and personality is perceived and presented in the communications industry, according to initial findings from a study focusing on gender differences in the public relations world.
How PR pros can defend against scope creep
By Carlin Twedt
PR Daily - June 13, 2018
Saying “no” to a lucrative client is an uncomfortable but often critical part of working in PR. Here’s how to keep your deliverables manageable—and profitable.
Kellen Launches Multi-Sector Communications Firm
By Diana Marszalek
The Holmes Report - June 13, 2018
The associations consultancy Kellen is expanding into serving a range of sectors with the launch of a full-blown integrated marketing communications firm for clients across consumer, B2B and professional services sectors.
What to Include in Your PR Metrics Dashboard
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 13, 2018
Now that you've learned how to read data and treat your PR metrics like data, not math, it's time to create your dashboard and start to measure results.
WPP Defends Handling of Sorrell's Exit; PR Slides 7.1%
By Kevin McCauley
O'Dwyer's - June 13, 2018
WPP chairman Roberto Quarta defended the handling of the "extraction" of founder Martin Sorrell, telling shareholders at today's general meeting "the board acted appropriately throughout."
10 Realistic Ways Agencies Can Leverage Artificial Intelligence
By Forbes Agency Council
Forbes - June 13, 2018
Regardless of industry, it seems that nearly every business is asking the same question nowadays: How can artificial intelligence help us?
Anatomy of an Event - SHIFT Communications PR Agency - Boston
By Julie Staadecker
SHIFT Communications - June 13, 2018
Remember, just like creating a media pitch, an event is also a way to tell your brand’s story. Here are some tips to ensure it is an experience everyone will remember in a positive light.
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