Daily PR Brief - October 19th, 2016
Good morning. Here are today's top clips -
Nine Ways For Your Agency To Combat A High Turnover Rate (Forbes - October 19, 2016)
Polaris Pitches for Yelp (O'Dwyer's - October 19, 2016)
Communications Week Starting Wednesday Is Live Webcast (O'Dwyer's - October 18, 2016)
Time Inc Reorgs Top Financial, Communications Roles (O'Dwyer's - October 18, 2016)
CRC Expands Staff, Flatiron Office (O'Dwyer's - October 18, 2016)
PR’s Role in Patient Engagement (O'Dwyer's - October 18, 2016)
How to measure your social media reach (PR Daily - October 19, 2016)
Middle East PR Measurement Summit Drives Debate Around Best Practices (The Holmes Report - October 19, 2016)
Omnicom PR Firms Post 4.4% Revenue Growth In Q3 2016 (The Holmes Report - October 18, 2016)
Netflix Hands Southeast Asia PR Duties To Weber Shandwick (The Holmes Report - October 19, 2016)
ABCs of pitching success (Ragan - October 18, 2016)
New APAC Journalist Survey Finds Press Releases Are the Most Trusted Source for News Stories (Bulldog Reporter - October 19, 2016)
JD Sports Selects London-Based PHA Media (Bulldog Reporter - October 19, 2016)
Beautiful Planning Marketing & PR Adds LoveSparkMe to its Roster of Clients (Bulldog Reporter - October 19, 2016)
Planning Makes Perfect: Coordinating a Successful PR Campaign (LinkedIn Pulse - October 17, 2016)
Why ‘Ghosting’ Is the Scariest PR Faux Pas (AirPR - October 19, 2016)
PR INDUSTRY NEWS: THE EIGHTH FLOOR, SHOUT PR & RPR (PR Couture - October 18, 2016)
How to Master Rebranding (5W Public Relations - October 17, 2016)
Summary Section:
Nine Ways For Your Agency To Combat A High Turnover Rate
By Forbes Agency Council
Forbes - October 19, 2016
"Significant research shows that organizations that adopt an impact focus can be more appealing to potential hires. This is especially true among millennials, a majority of whom say a company’s involvement in causes influences whether or not they accept a job. We only work with change-making companies, which helps us not only attract great talent but retain talent as well." - Lindsay Mullen, Prosper Strategies
Polaris Pitches for Yelp
By Jon Gingerich
O'Dwyer's - October 19, 2016
According to lobbying registration documents filed October 13, Polaris has been retained to provide the San Francisco-based marketing and reviews giant for “advice and counsel on matters related to Internet competition and governance.”
Communications Week Starting Wednesday Is Live Webcast
By Jack O'Dwyer
O'Dwyer's - October 18, 2016
The opening session of “Communications Week” in New York will be webcast live on YouTube and the event’s own website. Communications Week, whose “media partners” includes AdWeek, Commpro, O’Dwyer’s and other ad/PR media, is a weeklong event on the theme of “Reinventing the Industry.” The Week was founded by Tiffany Guarnaccia of Kite Hill PR, New York. “Reinventing brands through communications will be discussed by Dan Mazei, Reebok, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of MRY; Wendy Goldberg, EVP & CCO of iHeartMedia; Bruce Kelley, Chief Content Officer at Reader's Digest; moderated by Patrick Coffee of Adweek. A panel at 11 a.m. will discuss whether artificial intelligence is the future of communications.
Time Inc Reorgs Top Financial, Communications Roles
O'Dwyer's - October 18, 2016
In an upper management shuffle, Time Inc. has shifted its chief communications officer role to executive VP and human resources chief Greg Giangrande. Jill Davison, VP of corporate communications, now reports to Giangrande.
CRC Expands Staff, Flatiron Office
O'Dwyer's - October 18, 2016
PR and digital marketing communication agency CRC has expanded its staff with three new hires and improved office space in New York city's classic Flatiron building to include showroom space to facilitate celebrity stylist meetings, mixologist and food service demos as well as editor deskside appointments on a daily basis.
PR’s Role in Patient Engagement
Sharon Reis
O'Dwyer's - October 18, 2016
The Reis Group recently surveyed PR professionals from 15 associations and hospitals/health systems to better understand whether and how they are undertaking patient engagement efforts. Our survey found that most of them — 11 of 15 — are working on or planning to take action. Now, our work to encourage and influence conversations and to provide information to promote shared decision-making will be more vital than ever before to improve care, costs, and outcomes.
How to measure your social media reach
By Kathi Kruse
PR Daily - October 19, 2016
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business. Build trust by examining your…Traffic from social media: Set social media tools to track your online mentions. Hire a social media manager to monitor your mentions and keep up with engagement. Amplification (shares and retweets by others): This is how you can determine whether your content is resonating with consumers. Sharing on social media provides proof.
ABCs of pitching success
Ann Smith, Founder and president of A.wordsmith
Ragan - October 18, 2016
Here are a few fundamental, valuable lessons I’ve learned—the “ABCs” of pitching: Audience is everything. Boring topics don’t earn coverage. Capture the reporter’s attention. The ABCs of pitching sound easy, but like any craft, they take time to hone and perfect. Solid research pays off—and good stories don’t come easily—but when you’ve got a strong one, seize the opportunity to make it count.
Middle East PR Measurement Summit Drives Debate Around Best Practices
By Alex Malouf
The Holmes Report - October 19, 2016
The first day of the event was dedicated to workshops. Ben Levine, Ketchum’s VP for global research and analytics, led a session on getting the basics of media intelligence right, while an Arabic-language session with Carma’s Mazen Nahawi (pictured) and independent consultant Saad Alrubaiaan focused on Arabic-language media intelligence. The third session was led by Jim Macnamara , Sydney’s University of Technology profession of public communication, and focused on putting academic theory into practice. Victor Benady, global creative director for Grayling, concluded the first day with a session on integrating digital measurement into traditional PR campaigns. Speaking from a global perspective, AMEC’s CEO Barry Leggetter told the audience that between 5 and 15% of budgets should be put aside for measurement, and agencies must push for change when it comes to measurement.
Omnicom PR Firms Post 4.4% Revenue Growth In Q3 2016
The Holmes Report - October 18, 2016
The results mean that Omnicom's PR firms have reversed an organic revenue decline of -0.4% for the year to date. They are now up 1.2% for the first three quarters of this year, posting PR revenue of $1.02bn. PR was one of the group's best-performing units during Q3, lagging only advertising which grew by 6.2%. Overall, the group grew global revenue by 3.2% on an organic basis for the quarter.
Netflix Hands Southeast Asia PR Duties To Weber Shandwick
By Arun Sudhaman
The Holmes Report - October 19, 2016
Weber Shandwick Singapore MD Vanessa Ho Nikolovski told the Holmes Report that the brief is "purely PR", covering consumer and corporate. It does not involve digital or social, for which Netflix works with the The Secret Little Agency.
New APAC Journalist Survey Finds Press Releases Are the Most Trusted Source for News Stories
Bulldog Reporter - October 19, 2016
Social media and search engines are two of the most popular channels that journalists use to stay up-to-date with the news. Whilst traditional journalism skills are still important, stories are increasingly produced for digital devices and the web. Thus, video production, graphic design and photography top the list of skills that journalists wish to acquire. Email is the most commonly used medium of communication at work for journalists, although brands are strongly encouraged to build tangible relationships with media professionals through networking sessions or face-to-face meetings.
JD Sports Selects London-Based PHA Media
Bulldog Reporter - October 19, 2016
London PR agency PHA Media announced it has been appointed by high street giant JD Sports to manage the press office for JD Women as well as Pink Soda Sport.
Beautiful Planning Marketing & PR Adds LoveSparkMe to its Roster of Clients
Bulldog Reporter - October 19, 2016
Beautiful Planning Marketing & PR, also known as BPM-PR, has announced the addition of the dating and relationship service LoveSparkMe to its client roster. LoveSparkMe is more than just an advisement program, it is a method that works to avoid the termination of a relationship and keeping families together.
PR INDUSTRY NEWS: THE EIGHTH FLOOR, SHOUT PR & RPR
Kayla Logan
PR Couture - October 18, 2016
The Eighth Floor Strategic Communications announces it’s representation of luxury handbag line Madison Avenue Couture and Lan Yu Couture; Lan’s designs balance Chinese embroidery techniques with Western structural designs.
How to Master Rebranding
5W Public Relations - October 17, 2016
However, companies should begin their rebranding efforts internally. Don’t allow employees – even contracted janitors – to find out about the change in the news. One of the best ways to ensure the process runs smoothly is to not give up everything at once. Rebranding is the perfect opportunity to get more creative, and bring something new and improved to the table. It should create the perception for internal and external customers that the change is not just different, but better.
Planning Makes Perfect: Coordinating a Successful PR Campaign
By Juliana Allen, Senior Vice President, March Communications
LinkedIn Pulse - October 17, 2016
Decide Who Needs to be Involved in Planning: This is often one of the single-most overlooked parts of planning a campaign. The digital team is left out of the initial planning stage, and then keywords for the campaign aren’t considered, so the content you create isn’t optimized to drive traffic back to your website. Or the outbound marketing team isn’t looped in so you miss an opportunity to include the campaign as part of a lead generating and nurturing campaign. Save yourself the headache and determine if anyone else in your company – or if outside agencies – needs to be involved in the planning stage to support campaign execution.
Why ‘Ghosting’ Is the Scariest PR Faux Pas
By Kelly Byrd
AirPR - October 19, 2016
Here, three PR pros share how they have dealt with “ghosting” gracefully and managed to turn unresponsiveness into opportunities. Don’t assume the worst: they could be “ghosting” you for personal reasons. This was once the case for Brooke Van Natta, a Senior Communications Consultant based in Silicon Valley. “There was once a reporter who was working on an exclusive for a client of mine and all the ducks were in a row,” says Van Natta. “The release was in the queue, and then the reporter disappeared day of the launch. I found out later that she had had a family emergency, gets a million emails a day, and wasn’t responding to anyone, understandably so.” Once the reporter was back in her groove, she ended up writing an even longer, more in-depth article that surpassed Van Natta’s expectations, perhaps due in part to the fact that she and Van Natta had a strong relationship to begin with.
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