Happy New Week! Read Today's Daily PR Brief! - June 18, 2018
Hello! Check out some of today's best PR industry news clips:
Do you still use HARO? This PR pro says it has gone downhill (Muck Rack Blog - June 18, 2018)
How To Find And Hire Quality Freelancers For Your Team (Forbes - June 18, 2018)
Teachable Moments From Serious PR Mistakes (O'Dwyer's - June 18, 2018)
3 lessons from the ‘Baby Daddy’ card firestorm (PR Daily - June 18, 2018)
60 Seconds of Fame: How PR Pros Can Make The Next News Hit Count (PR News - June 18, 2018)
Creating a Culture of Cyber Security Awareness (Institute for Public Relations - June 18, 2018)
What to Include When You MUST Write Proposals (Spin Sucks - June 18, 2018)
7 design tactics to enhance the storytelling on your website (PR Daily - June 18, 2018)
How to Get PR and Content Marketing Right: Think Like a PR Person (Marx Communications - June 17, 2018)
8 Reasons Why PR Should Love Small Niche & Trade Publications (Business 2 Community - June 18, 2018)
Summary Section:
Do you still use HARO? This PR pro says it has gone downhill
By Christine Nicholson
Muck Rack Blog - June 18, 2018
In the past, HARO was an incredible resource…and it still is. The problem? The quality of HARO has gone down a lot.
How To Find And Hire Quality Freelancers For Your Team
By Megan Groves, Founder of InterimCMO
Forbes - June 18, 2018
More than half of the American workforce is expected to be freelancing by 2027, abandoning the traditional full-time, in-office model for the promise of flexible employment and better work-life balance.
Teachable Moments From Serious PR Mistakes
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - June 18, 2018
Considering this potential result and knowing how to address it ahead of time should be part of the planning when developing a PR messages. Here are two brands that missed that step, for vastly different reasons, and what we can learn from their mistakes.
3 lessons from the ‘Baby Daddy’ card firestorm
By Ted Kitterman
PR Daily - June 18, 2018
The Father’s Day card used a potentially derogatory term while depicting an African-American couple. Both the card company and the retailer have apologized.
60 Seconds of Fame: How PR Pros Can Make The Next News Hit Count
By Michael Kaplun
PR News - June 18, 2018
As PR pros, we yearn for the best coverage. Reporters, though, have only so many words they can write on a page and limited airtime – particularly in a competitive, rapid news environment.
Creating a Culture of Cyber Security Awareness
By Jenni Field
Institute for Public Relations - June 18, 2018
As communicators, we have watched headline after headline appear when companies have had data stolen and we have seen the corporate reputation and company brand sometimes suffer as a result.
What to Include When You MUST Write Proposals
By Brad Farris
Spin Sucks - June 18, 2018
Though many agency owners recommend NOT writing proposals, there are a few exceptions to that rule.
7 design tactics to enhance the storytelling on your website
By Stephen Moyers
PR Daily - June 18, 2018
Responsive design is just one smart way to augment the user experience for visitors. Consider gamification and other engaging features.
How to Get PR and Content Marketing Right: Think Like a PR Person
By Wendy Marx
Marx Communications - June 17, 2018
Learn how PR and content marketing work best together, and how your public relations can boost your B2B content marketing results.
8 Reasons Why PR Should Love Small Niche & Trade Publications
By William Comcowich
Business 2 Community - June 18, 2018
When PR professionals start working in a specialized field, it’s important that they become familiar with trade magazines in that industry.
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