Howdy! Enjoy Your Daily PR Brief! - June 19, 2018
Hello! Check out some of today's best PR industry news clips:
17 Self-Promotional Marketing Tactics Agencies Should Stop Using (Forbes - June 18, 2018)
Why the WWE is a Multigenerational PR Success Story (5W Public Relations - June 18, 2018)
6 ways to revive tired media relationships (PR Daily - June 19, 2018)
Rumors and Internal PR: Working Together for an Ordered State of Affairs (Institute for Public Relations - June 18, 2018)
5 Ways to Use Hashtags on Instagram for PR Success (Meltwater Blog - June 18, 2018)
Scale Your Agency Without Proposals or RFPs (Spin Sucks - June 19, 2018)
How To Use PR In The Sales Process (Forbes - June 19, 2018)
The Impact of Humor Styles In The Workplace (Institute for Public Relations - June 18, 2018)
Why you should call reporters before sending a news release (Axia Public Relations - June 18, 2018)
Treating "Fake News" Like a Public Health Crisis (Landis Communications INC. - June 18, 2018)
Summary Section:
17 Self-Promotional Marketing Tactics Agencies Should Stop Using
By Forbes Agency Council
Forbes - June 18, 2018
Customers know instantly when a company is attempting to win them over with disingenuous relationship-building tactics, and they simply won't fall for it anymore.
Why the WWE is a Multigenerational PR Success Story
5W Public Relations - June 18, 2018
From the very beginning of the run toward becoming an internationally known wrestling promotion, WWE (then WWF) understood how to market and communicate with three levels of fans: the true believers, the dedicated watchers and the casual fans.
6 ways to revive tired media relationships
By Shannon Falotico
PR Daily - June 19, 2018
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
Rumors and Internal PR: Working Together for an Ordered State of Affairs
By Pete Smudde
Institute for Public Relations - June 18, 2018
Of all the things we professional communicators worry about and tend to, especially those working in internal PR, rumors may be the single-most difficult thing to handle.
5 Ways to Use Hashtags on Instagram for PR Success
By Meltwater
Meltwater Blog - June 18, 2018
By effectively using hashtags on Instagram, you can extend your reach and create engagement for your branded posts. Here are five ways to power up your photostream.
Scale Your Agency Without Proposals or RFPs
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 19, 2018
How would you like to scale your agency without writing one more proposal or respond to one more RFP? Gini Dietrich provides two tips to get you there.
How To Use PR In The Sales Process
By Curtis Sparrer, Principal of Bospar
Forbes - June 19, 2018
PR adds stickiness and trust to the sales cycle. Here are a few tips that my PR agency employs to increase sales success for our clients -- and ourselves.
The Impact of Humor Styles In The Workplace
By Patrick Thelen
Institute for Public Relations - June 18, 2018
What about humor at the workplace? How do employees feel about this topic?
Why you should call reporters before sending a news release
By Marjorie Comer
Axia Public Relations - June 18, 2018
Call a reporter before you send a news release. This tip puts your company at an advantage over those that simply send emails.
Treating "Fake News" Like a Public Health Crisis
By Anne Green, President and CEO of CooperKatz
Landis Communications INC. - June 18, 2018
We have all heard – and likely used – the term “fake news” ad nauseam now. Yet, how often do we stop to consider the implications?
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