Hey there! Enjoy Your Daily PR Brief! - June 21, 2018
Hello! Check out some of today's best PR industry news clips:
PR Stunts: An Appreciation (MediaPost - June 21, 2018)
PRSA Members Target Ethics Reforms (O'Dwyer's - June 21, 2018)
30 jobs in the PR and marketing world (PR Daily - June 20, 2018)
PR Firms Continue Strong Showing On Cannes Lions Shortlists (The Holmes Report - June 21, 2018)
How Immigration Communications is Part of Trump’s Rewritten PR Playbook (PR News - June 20, 2018)
Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use (Institute for Public Relations - June 20, 2018)
Social Messengers as the New Frontier of Organization-Public Engagement (Institute for Public Relations - June 20, 2018)
8 lessons from space-focused comms (PR Daily - June 21, 2018)
How to Build an Influential Brand Through Authentic Advocacy (including Social PR) (Shonali Burke Consulting - June 21, 2018)
Cannes: In A Polarized World, Marketers Need To "Find Their Raccoon" (The Holmes Report - June 21, 2018)
A step-by-step guide for announcing big company news (Muck Rack Blog - June 21, 2018)
Summary Section:
PR Stunts: An Appreciation
By Todd Barrish
MediaPost - June 21, 2018
In this age in which every communication is parsed on social media, daring is a rare trait among marketers.
PRSA Members Target Ethics Reforms
By Steve Barnes
O'Dwyer's - June 21, 2018
Two long-standing PRSA members have introduced what they say is the first in a series of five bylaw amendments that call for reforms in the organization’s ethics, governance, organizational transparency and nonpartisanship.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - June 20, 2018
Freshen up your self-focused photography skills for this week’s featured position. Plus, check out our roundup of other current openings.
PR Firms Continue Strong Showing On Cannes Lions Shortlists
By Diana Marszalek
The Holmes Report - June 21, 2018
After big wins in the first rounds of Cannes Lions awards, PR firms continue making strong showings on the shortlists for other categories that roll out daily — with work by Olson Engage and Marina Mahar of particular note.
How Immigration Communications is Part of Trump’s Rewritten PR Playbook
By Seth Arenstein
PR News - June 20, 2018
While this is a complex, highly-emotional issue that should be examined with nuance and compassion, we focus only on its communications aspects here because they offer an interesting look at one of the tactics President Trump deployed to successfully propel himself into the White House.
Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
By Kenneth D. Plowman and Chris Wilson
Institute for Public Relations - June 20, 2018
The purpose of this study was to examine the confluence of current trends in social media use with strategic communication processes through in-depth interviews and a national survey of public relations practitioners.
Social Messengers as the New Frontier of Organization-Public Engagement
By Wan-Hsiu Sunny Tsai and Linjuan Rita Men
Institute for Public Relations - June 20, 2018
Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders.
8 lessons from space-focused comms
By Russell Working
PR Daily - June 21, 2018
Tell a story. Make news. Work as a team. As Trump calls for the establishment of a Space Force, we consider comms lessons beyond this world.
How to Build an Influential Brand Through Authentic Advocacy (including Social PR)
By Brooklin Nash
Shonali Burke Consulting - June 21, 2018
More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today.
Cannes: In A Polarized World, Marketers Need To "Find Their Raccoon"
By Paul Holmes
The Holmes Report - June 21, 2018
Chuck Porter, author Kurt Andersen and the Pew Research Center provided evidence of greater polarization and some advice for marketers seeking common ground.
A step-by-step guide for announcing big company news
By Gregory Galant, Co-founder and CEO of Muck Rack
Muck Rack Blog - June 21, 2018
There are so many things communicators need to do nowadays. And the order in which you do them can make the difference between a successful launch or a failure.
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