Hello! Read Today's Daily PR Brief! - June 26, 2018
Hi! Check out some of today's best PR industry news clips:
This month in bad PR pitches (Muck Rack Blog - June 26, 2018)
Can Purpose Save The Advertising Agency Business? (Forbes - June 26, 2018)
Words Do Damage at Netflix, and PR’s the Culprit (PR News - June 25, 2018)
More PRSA Bylaw Amendments Introduced (O'Dwyer's - June 25, 2018)
6 crucial parts of a PR apology (PR Daily - June 26, 2018)
The Gender and Diversity Agenda Dominates Cannes Once Again, But To What End? (The Holmes Report - June 26, 2018)
Customer Experience: How to Create Raving Brand Advocates (Spin Sucks - June 26, 2018)
5 phrases PR pros should never utter (PR Daily - June 25, 2018)
How PR Can Help HR Manage Employer Branding (Business 2 Community - June 25, 2018)
Get Media Contacts to Pay Attention in Three Easy Steps (Ronn Torossian - June 25, 2018)
Summary Section:
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - June 26, 2018
Here at Muck Rack, we're big fans of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms "PR pitch" and "PR pitches."
Can Purpose Save The Advertising Agency Business?
By Russ Stoddard, Founder and President of Oliver Russell
Forbes - June 26, 2018
Is social purpose the salve the ad world needs to thrive in an increasingly commoditized and complicated economy?
Words Do Damage at Netflix, and PR’s the Culprit
By Seth Arenstein
PR News - June 25, 2018
The CCO is a brand's last line of defense, overseeing what the brand releases into the external conversation and monitoring what is said about the brand outside the corporate walls. In the Netflix case, though, the CCO was the person who made the insensitive remarks. Twice.
More PRSA Bylaw Amendments Introduced
By Steve Barnes
O'Dwyer's - June 25, 2018
Five new PRSA national bylaw amendment proposals which have been introduced by PRSA fellows Susan Hart and Mary Beth West.
6 crucial parts of a PR apology
By Ray Hennessey
PR Daily - June 26, 2018
When asking for forgiveness from the public, there are several key points that every crisis communicator worth their salt must hit. Don’t forget to offer concrete actions to make amends.
The Gender and Diversity Agenda Dominates Cannes Once Again, But To What End?
By Maja Pawinska Sims
The Holmes Report - June 26, 2018
Everyone was talking about women, equality, gender, diversity and inclusion at Cannes, from brands, agencies and creatives to journalists, sociologists, actors, musicians and sports stars, but will the festival conversation really change anything?
Customer Experience: How to Create Raving Brand Advocates
By Jaydip Parikh
Spin Sucks - June 26, 2018
To create raving brand advocates, your customer experience must be top-notch. It's significantly easier to do that than attract new customers.
5 phrases PR pros should never utter
By Michelle Garrett
PR Daily - June 25, 2018
Industry insiders already have work to do to counter negative views of the PR field. Avoid these sayings to keep from reinforcing negative PR stereotypes.
How PR Can Help HR Manage Employer Branding
By William Comcowich
Business 2 Community - June 25, 2018
Just as a positive brand image helps promote sales, positive employer branding helps attract and retain more qualified employees.
Get Media Contacts to Pay Attention in Three Easy Steps
By Ronn Torossian
Ronn Torossian - June 25, 2018
There are still a few simple steps you can take to do well with your media contacts to get your message out through the right channels to the right people at the precise time it will do your brand the most good.
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