Howdy! Please Enjoy Today's Daily PR Brief! - June 27, 2018
Hi! Check out some of today's best PR industry news clips:
How To Organize Your Communications Team In An Era Of Earned Media Measurement (Forbes - June 27, 2018)
Multicultural PR is More Than Race, Ethnic Backgrounds (O'Dwyer's - June 27, 2018)
How to elicit and use vibrant executive quotes (PR Daily - June 27, 2018)
FTI's Tom Crawford Moves Up To Lead New Global Advisory Practice (The Holmes Report - June 26, 2018)
Human Connection: The Missing Link in Today’s Media Relations (PR News - June 26, 2018)
Dunkin’ Donuts Sends U.S. Media Account to Publicis Groupe (Adweek - June 27, 2018)
There is No Influencer Marketing Easy Button (Spin Sucks - June 27, 2018)
Why Every Organization Needs to Find New Value in Their Values (SHIFT Communications - June 27, 2018)
Tips for making a splash with live video (PR Daily - June 27, 2018)
Facing A Slowdown? Step Up Your PR, Don't Scale It Back (Entrepreneur - June 27, 2018)
Summary Section:
How To Organize Your Communications Team In An Era Of Earned Media Measurement
By Kaila Garrison, Vice President of Marketing strategy at Cision
Forbes - June 27, 2018
As this shift toward analytics continues across businesses, the communications discipline will evolve with it. You need both creative and analytic types on your communications team.
Multicultural PR is More Than Race, Ethnic Backgrounds
By David Perez
O'Dwyer's - June 27, 2018
While we must not omit communicating strategies with diverse ethnic groups, we must also consider that multicultural communication is evolving.
How to elicit and use vibrant executive quotes
By William Comcowich
PR Daily - June 27, 2018
The arid platitudes that emanate from the corner offices usually add nothing to a release or news story. Help your honchos with key questions and other incisive guidance.
FTI's Tom Crawford Moves Up To Lead New Global Advisory Practice
By Diana Marszalek
The Holmes Report - June 26, 2018
FTI Consultants has tapped Tom Crawford, who previously led government relations for the Americas, to head the the firm's communications group’s newly-created global advisory practice.
Human Connection: The Missing Link in Today’s Media Relations
By Hayley Jennings
PR News - June 26, 2018
Getting to know reporters in person can help you secure consistent coverage and stop getting lost in overcrowded inboxes.
Dunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
By Lindsay Rittenhouse
Adweek - June 27, 2018
Dunkin’ Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain.
There is No Influencer Marketing Easy Button
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 27, 2018
At Cannes this year, Unilever marketing chief made a proclamation that they will no longer work with an influencer who has fake followers. Ay carumba.
Why Every Organization Needs to Find New Value in Their Values
By Ellie Bramah
SHIFT Communications - June 27, 2018
Every brand should be able to stand for something. Values that aligns with what your audience cares about, too. It’s that intersection that’s interesting, and where great work comes from.
Tips for making a splash with live video
By Manish Dudharejia
PR Daily - June 27, 2018
Eighty-two percent of customers would rather watch a live video than read about your brand. Make sure you consider these challenges before jumping in front of a camera.
Facing A Slowdown? Step Up Your PR, Don't Scale It Back
By Bahaa Fatairy
Entrepreneur - June 27, 2018
Cutting PR and marketing communications costs doesn't guarantee a rebound in sales or ensure long-term business success.
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