Happy Friday! Peruse Your Daily PR Brief! (revised... sorry!) - June 29, 2018
(sorry for the error, here is the revised report)
Happy Friday! Check out some of today's best PR industry news clips:
3 ways PR pros can grab coverage for B2B clients (PR Daily - June 29, 2018)
Crafting The Perfect Media Pitch: Five Ways To Win Over Journalists (Forbes - June 29, 2018)
TrendKite expands its PR analytics platform by acquiring Insightpool and Union Metrics (TechCrunch - June 29, 2018)
Infographic: What PR pros should know about typography and color (PR Daily - June 29, 2018) [Infographic]
Cannes Podcast: Inside the Young PR Lions (Ep. 122) (The Echo Chamber podcast | Holmes Report - June 29, 2018) [PODCAST]
Why Speed Is Your Enemy in Media Pitching (PR News - June 28, 2018)
Social Media Monitoring: Your Best Weapon Before, During, and After a Crisis (Meltwater Blog - June 28, 2018)
What All Media Relations Masters Have in Common (Public Relations Society of America - June 29, 2018)
#PRStudChat: How to Communicate Your Research (Spin Sucks - June 28, 2018) [PODCAST]
Why an influencer only PR stunt has led to death threats - BBC Three (BBC (UK) - June 29, 2018)
Summary Section:
3 ways PR pros can grab coverage for B2B clients
By Chancellor Shay
PR Daily - June 29, 2018
Getting your niche market client into headlines can be tricky. If your business isn’t inherently newsworthy, try these tactics to help journalists see the value in your story.
Crafting The Perfect Media Pitch: Five Ways To Win Over Journalists
By Allie Danziger
Forbes - June 29, 2018
A well-crafted pitch will require hard work on your end, but the resulting coverage you secure will speak for itself.
TrendKite expands its PR analytics platform by acquiring Insightpool and Union Metrics
By https://techcrunch.com/2018/06/29/trendkite-acquires-insightpool-union-metrics/
TechCrunch - June 29, 2018
TrendKite is making its first two acquisitions — according to CEO Erik Huddleston, they give the company “the last two components” needed for a complete PR analytics platform.
Infographic: What PR pros should know about typography and color [Infographic]
By Ted Kitterman
PR Daily - June 29, 2018
The typography on a website says a lot about that organization’s professionalism and implied intentions. Follow these rules of basic design to ensure you don’t send the wrong message.
Cannes Podcast: Inside the Young PR Lions (Ep. 122) [PODCAST]
The Echo Chamber podcast | Holmes Report - June 29, 2018
The Echo Chamber talks to the USA's Young PR Lions representatives, Gabrielle Low and Kelly Kenny from Ketchum, going inside the selection process and the curious decision to not award a Bronze winner.
Why Speed Is Your Enemy in Media Pitching
By Seth Arenstein
PR News - June 28, 2018
It is hardly news to PR pros that journalists are deluged with pitches. But how many of them are on target?
Social Media Monitoring: Your Best Weapon Before, During, and After a Crisis
By Michelle Garrett
Meltwater Blog - June 28, 2018
Social media monitoring is an important part of stopping a crisis in its tracks. It's often where a crisis starts and great place to monitor social sentiment as the crisis is ongoing.
What All Media Relations Masters Have in Common
By Michael Smart
Public Relations Society of America - June 29, 2018
You don’t have to share my innate love for this profession, but you do need a “why” that powers your drive for continuous learning.
#PRStudChat: How to Communicate Your Research [PODCAST]
Spin Sucks - June 28, 2018
The June #PRStudChat discussed “How to Communicate Your Research,” co-hosted by Spin Sucks and special guest, Kevin Anselmo.
Why an influencer only PR stunt has led to death threats - BBC Three
By Ashitha Nagesh
BBC (UK) - June 29, 2018
Everyone has been getting really upset about a marketing stunt involving verified Twitter users.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.