Happy New Week! Here's Today's Daily PR Brief! - July 2, 2018
Hello! Check out some of today's best PR industry news clips:
What U.S. Service Members Can Teach Us About Communications (Public Relations Society of America - July 2, 2018)
Proactively Prevent Negative Emotions Toward Your Brand By Improving Your Reputation Management (Forbes - July 2, 2018)
2018 Power List shows shift toward female leadership in PR (PR Week - July 2, 2018)
The Echo Chamber: H+K CEO Jack Martin (The Echo Chamber podcast | Holmes Report - July 29, 2018) [PODCAST]
5 Takeaways for Brands From Starbucks’ Antibias Training Report (PR News - July 2, 2018)
Communicating Through Transformation and Disruption (SHIFT Communications - July 2, 2018)
#measurePR Recap (June 2018): Lessons from Millennials and Generation X (Shonali Burke Consulting - July 2, 2018)
PR for B2B Startups: How to Boost Your Exposure (Marx Communications - June 29, 2018)
How to answer difficult media questions (Muck Rack Blog - July 2, 2018)
How to Protect Your Brand in a PR Crisis (AirPR Blog - June 29, 2018)
Summary Section:
What U.S. Service Members Can Teach Us About Communications
By Michael Cherenson
Public Relations Society of America - July 2, 2018
Professional communicators can glean a great deal from the military, its overall public affairs efforts, and the Joint Civilian Orientation Conference in particular.
Proactively Prevent Negative Emotions Toward Your Brand By Improving Your Reputation Management
By Korey McMahon
Forbes - July 2, 2018
A study published in the European Journal of Marketing found both negative and positive emotions were contagious by studying 95 consumers’ perceptions of a brand after exposure to reviews.
2018 Power List shows shift toward female leadership in PR
By Steve Barrett
PR Week - July 2, 2018
It is a year in which women's empowerment is top of mind in marcomms.
The Echo Chamber: H+K CEO Jack Martin [PODCAST]
The Echo Chamber podcast | Holmes Report - July 29, 2018
H+K CEO Jack Martin joins the Echo Chamber to discuss, not only H+K, but the upheaval at parent company WPP over the last year.
5 Takeaways for Brands From Starbucks’ Antibias Training Report
By Justin Joffe
PR News - July 2, 2018
Here are five lessons from Starbucks that brands both big and small should be mindful to put into practice.
Communicating Through Transformation and Disruption
By Kevin McCann
SHIFT Communications - July 2, 2018
Understanding disruptive innovation will sharpen your communications counsel and actions for organizations facing these challenges, as well as help you do the same in your own business.
#measurePR Recap (June 2018): Lessons from Millennials and Generation X
By Danielle Heiny
Shonali Burke Consulting - July 2, 2018
In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Xers who’ve been in the industry for a solid seven to 17 years.
PR for B2B Startups: How to Boost Your Exposure
By Wendy Marx
Marx Communications - June 29, 2018
PR for B2B startups doesn't have to be complicated. With the right PR strategies on your side, you can get the right exposure that will mean success for your startup strategy.
How to answer difficult media questions
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - July 2, 2018
Sometimes, the media can ask difficult questions. Learn about the different questions the media ask, and how to answer media questions.
How to Protect Your Brand in a PR Crisis
By Judy Luk-Smit
AirPR Blog - June 29, 2018
From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.
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