Have a great 4th of July! Read Today's Daily PR Brief! - July 3, 2018
Hello! Check out some of today's best PR industry news clips:
Why media monitoring is more important than ever (PR Daily - July 2, 2018)
7 Do’s and Don’ts for Engaging With Journalists on Social Media (PR News - July 2, 2018)
Information Overload: Three Steps To Get Your Message Heard (Forbes - July 2, 2018)
Wrestling with PR's Digital Future (O'Dwyer's - July 3, 2018)
How to pump new life into your PR planning sessions (PR Daily - July 3, 2018)
Golin Reorganizes Global Leadership As CEO Jon Hughes Returns To UK (The Holmes Report - July 3, 2018)
PR Isn’t Just Media Relations: Four Steps to a Holistic PR Measurement Plan (PR News - July 3, 2018)
Using PR to Build your Brand (5W Public Relations - July 2, 2018)
7 Tips For Handling Crisis Communications on Social Media (Ronn Torossian - July 2, 2018)
The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations (Melissa Agnes - July 3, 2018)
Summary Section:
Why media monitoring is more important than ever
By Susan Guillory
PR Daily - July 2, 2018
In the era of #MeToo and #TimesUp, individual conduct can have a big impact on even the largest organization. Media managers that can’t react quickly are facing the consequences.
7 Do’s and Don’ts for Engaging With Journalists on Social Media
By Steve Goldstein
PR News - July 2, 2018
Communicators should be nothing if not cautious about the uses of social for media relations. Here's a list of do's and don'ts for engaging with reporters on social media.
Information Overload: Three Steps To Get Your Message Heard
By Esther Bonardi, Vice President of Marketing, Yardi
Forbes - July 2, 2018
Occasionally we need a wake-up call -- perhaps some jaw-dropping statistics -- to put the concept of information overload into perspective and drive change in our own communication behavior.
Wrestling with PR's Digital Future
By Harold Burson
O'Dwyer's - July 3, 2018
Few public relations executives would disagree that digital technology, over the past quarter century, has impacted their work more than any technical development since Gutenberg invented the printing press in the 15th Century.
How to pump new life into your PR planning sessions
By Amanda Munroe, Vice President, SHIFT
PR Daily - July 3, 2018
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
Golin Reorganizes Global Leadership As CEO Jon Hughes Returns To UK
By Maja Pawinska Sims
The Holmes Report - July 3, 2018
Golin co-CEO Jon Hughes returns to the UK this week, after six years in Asia, to oversee all international offices across EMEA and Asia from the London office.
PR Isn’t Just Media Relations: Four Steps to a Holistic PR Measurement Plan
By Hayley Jennings
PR News - July 3, 2018
Your measurement plan needs to incorporate all aspects of your PR program, after you've defined which analytics matter most to your brand.
Using PR to Build your Brand
5W Public Relations - July 2, 2018
As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.
7 Tips For Handling Crisis Communications on Social Media
By Ronn Torossian
Ronn Torossian - July 2, 2018
Here are 7 ways to manage crisis communication on social media.
The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations
By Melissa Agnes - President, Agnes + Day
Melissa Agnes - July 3, 2018
Crisis management advisors and consultants are not supposed to be the risk. We’re supposed to mitigate, prevent, and help our clients successfully overcome the risk.
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