Hello! Enjoy Your Daily PR Brief! - July 5, 2018
Hello! Check out some of today's best PR industry news clips:
Eight Keys To Establishing Great Relationships With Journalists (Forbes - July 5, 2018)
4 Ways to Measure the Impact of Your PR Campaign (March Communications - July 5, 2018)
Sir Martin Sorrell could lose his £20 million WPP payout if he enters a bidding war with his old company (Business Insider - July 5, 2018)
Public Relations and Data Management: How to Get (and Measure) Better Results (Dataversity - July 5, 2018)
Corporate Perspectives on the Role of Global PR in Public Diplomacy (Institute for Public Relations - July 5, 2018)
Top Four Tips To Genuinely Connect With Your Audience (Forbes - July 5, 2018)
9 ways to amplify your earned media coverage (Axia Public Relations - July 3, 2018)
Handle and Prevent “Swoop & Poop” by Your Client’s Boss (Business 2 Community - July 4, 2018)
Public Relations: The Low Cost Boost for Marketing (CommPro - July 4, 2018)
Richmond Redevelopment Issues RFP For Media Relations Firm - PR (Everything PR - July 4, 2018)
Summary Section:
Eight Keys To Establishing Great Relationships With Journalists
By Jeff Bradford, President & CEO, The Bradford Group
Forbes - July 5, 2018
Help them solve their problem, which is having access to people with a truly compelling story that will interest the journalist’s readers.
4 Ways to Measure the Impact of Your PR Campaign
By Caroline Black
March Communications - July 5, 2018
The digital age has ushered in an era of new tools and technologies that have the capability to track and report on useful data beyond circulation.
Sir Martin Sorrell could lose his £20 million WPP payout if he enters a bidding war with his old company
By Kate Holton and Ben Martin
Business Insider - July 5, 2018
WPP lawyers have written to the 73-year-old to warn him he is at risk of losing share awards that could be worth £20 million ($26.5 million) if he breaches confidentiality obligations by pursuing the Dutch digital agency Mediamonks.
Public Relations and Data Management: How to Get (and Measure) Better Results
By Luke Budka
Dataversity - July 5, 2018
Data Management and quality data resources beat AVEs hands down as a way to measure PR return on investment. Here are some of the most important metrics – and how they can help improve your reporting.
Corporate Perspectives on the Role of Global PR in Public Diplomacy
By Candace L. White and Kathy R. Fitzpatrick
Institute for Public Relations - July 5, 2018
Our study, supported by the Arthur W. Page Center, was among the first to empirically examine the perceptions of corporate communication executives on the role and impact of private-sector corporations in public diplomacy.
Top Four Tips To Genuinely Connect With Your Audience
By Victoria Zambito, Senior Vice President at Vector Solutions
Forbes - July 5, 2018
Take the time to understand your audience's needs and what's important to them.
9 ways to amplify your earned media coverage
By Morgan Stark
Axia Public Relations - July 3, 2018
Learn how to recycle your media coverage to gain more visibility.
Handle and Prevent “Swoop & Poop” by Your Client’s Boss
By Karl Sakas
Business 2 Community - July 4, 2018
One of my coaching clients—the owner of a digital PR agency—asked for help: “Do you have tips on dealing with competing client stakeholders?
Public Relations: The Low Cost Boost for Marketing
By Mark Weiner, CEO, PRIME Research – North America
CommPro - July 4, 2018
While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix.
Richmond Redevelopment Issues RFP For Media Relations Firm - PR
Everything PR - July 4, 2018
The Richmond Redevelopment and Housing Authority (RRHA) is soliciting sealed proposals to establish a term contract with one or more qualified contractors through competitive negotiations for Public Affairs/Media Relations services.
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