Have a Great Weekend! Behold Today's Daily PR Brief! - July 6, 2018
Hello! Check out some of today's best PR industry news clips:
The PR Lessons Behind Scarlett Johansson’s Social Media Trouble (PR News - July 5, 2018)
Quiet summer day? Here are some Twitter accounts PR pros can follow just for fun (Muck Rack Blog - July 5, 2018)
It's Time To Integrate Your Public Relations And Digital Marketing Teams (Forbes - July 6, 2018)
Value Pricing in the PR Profession (O'Dwyer's - July 6, 2018)
3 tips to develop long-term relationships (PR Daily - July 6, 2018)
4 Ways Verizon Uses SEO to Proactively Turn the Tide of Crisis (PR News - July 5, 2018)
The Big Question: Your Thoughts on Zero UI (Spin Sucks - July 6, 2018)
When Is Your Independence Day? (Public Relations Society of America - July 5, 2018)
How to Write a Media Advisory (Business 2 Community - July 5, 2018)
The 3 biggest PR measurement mistakes (Axia Public Relations - July 6, 2018)
Getting Your PR Firm “Sale Ready”, Even Before You’re Ready to Sell (Gould+Partners - July 5, 2018)
Summary Section:
The PR Lessons Behind Scarlett Johansson’s Social Media Trouble
By Seth Arenstein
PR News - July 5, 2018
In a way, Johansson’s response is attacking her critics, though subtly.
Quiet summer day? Here are some Twitter accounts PR pros can follow just for fun
By Michelle Messenger Garrett
Muck Rack Blog - July 5, 2018
Why not check out these Twitter accounts for some comic relief?
It's Time To Integrate Your Public Relations And Digital Marketing Teams
By Robbie Wright, Co-owner and CEO of Integrate Agency
Forbes - July 6, 2018
Your agency needs to do the hard work of adapting to the new digital landscape, and it starts with aligning your PR and marketing efforts with a digital-first approach.
Value Pricing in the PR Profession
By Richard Goldstein, Partner at Buchbinder Tunick & Company LLP
O'Dwyer's - July 6, 2018
In establishing rates for a PR agency, three elements are considered: salary by level, overhead and desired profitability.
3 tips to develop long-term relationships
By Corina Manea - Founder of NutsPR
PR Daily - July 6, 2018
Your connections and professional network are your lifeblood as a PR pro. Make sure your relationships are robust and lasting by following these guidelines.
4 Ways Verizon Uses SEO to Proactively Turn the Tide of Crisis
By Sophie Maerowitz
PR News - July 5, 2018
During crisis moments, PR professionals tend to focus on how stakeholders and audiences view their brand or client. But of growing concern is what search engines see when a negative news story hits.
The Big Question: Your Thoughts on Zero UI
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - July 6, 2018
This week's Big Question focuses on Zero UI: Why are you excited about it? Why is zero UI important to the future of content and how we engage with it?
When Is Your Independence Day?
By Michael Smart
Public Relations Society of America - July 5, 2018
We’d all love to be financially independent and not have to work at all. I don’t have anything for you on that today. But we’d also like to be independent in where and when we work, and that’s closer than you think.
How to Write a Media Advisory
By Amy Rosenberg
Business 2 Community - July 5, 2018
With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format which is listed underneath a headline and possibly a subhead.
The 3 biggest PR measurement mistakes
By Morgan Stark
Axia Public Relations - July 6, 2018
Measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.
Getting Your PR Firm “Sale Ready”, Even Before You’re Ready to Sell
By Don McIver
Gould+Partners - July 5, 2018
We frequently tell our clients that they should manage their firm as if they’re getting ready to sell, even when a sale is not in their short-term plans.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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