Happy New Week! Read Today's Daily PR Brief! - July 9, 2018
Hello! Check out some of today's best PR industry news clips:
15 Clues That A Client May Not Be A Great Fit (Forbes - July 8, 2018)
What Facebook’s Latest AI Acquisition Means for Communicators (PR News - July 6, 2018)
CIPR president Sarah Hall (Ep. 124) (The Echo Chamber podcast | Holmes Report - July 9, 2018) [PODCAST]
How to get important organization news covered (PR Daily - July 9, 2018)
FleishmanHillard Wins GoPro As First Client For New Sports And Entertainment Offer (The Holmes Report - July 9, 2018)
Shine Appointment is Authentic to Trump’s Revision of PR (PR News - July 6, 2018)
10 Sure Tips For Getting Into The Press (Forbes - July 8, 2018)
What will IGTV’s role be in your social media mix? (Communications Conversations - July 6, 2018)
12 ways to produce a killer press release (PR Daily - July 9, 2018)
E.U. Tackles Copyright Reform and Pauses—For Now (Institute for Public Relations - July 6, 2018)
Summary Section:
15 Clues That A Client May Not Be A Great Fit
By Forbes Agency Council
Forbes - July 8, 2018
Depending on the relationship between you and the client, sometimes the time and money aren't worth it.
What Facebook’s Latest AI Acquisition Means for Communicators
By Justin Joffe
PR News - July 6, 2018
Facebook announced its purchase of London-based startup Bloomsbury AI on July 3rd, acquiring the artificial intelligence company for its machine learning tool that focuses on natural language.
CIPR president Sarah Hall (Ep. 124) [PODCAST]
The Echo Chamber podcast | Holmes Report - July 9, 2018
CIPR president Sarah Hall joins the Echo Chamber podcast to discuss opportunities and challenges for the public relations industry.
How to get important organization news covered
By Greg Galant
PR Daily - July 9, 2018
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
FleishmanHillard Wins GoPro As First Client For New Sports And Entertainment Offer
By Maja Pawinska Sims
The Holmes Report - July 9, 2018
Chris Gratton joins from Octagon to run the new division, including the European hub account for the sports and action camera brand.
Shine Appointment is Authentic to Trump’s Revision of PR
By Seth Arenstein
PR News - July 6, 2018
The president’s selection of William Shine to run White House communications as deputy chief of staff for communications is another example of how Trump continues to rewrite traditional PR tactics.
10 Sure Tips For Getting Into The Press
By Cheryl Conner
Forbes - July 8, 2018
Before you spend your hard earned savings or investment dollars on a PR agency, consider these approaches to PR you can accomplish yourself.
What will IGTV’s role be in your social media mix?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - July 6, 2018
By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago, and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers.
12 ways to produce a killer press release
By Russell Working
PR Daily - July 9, 2018
The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. How to stand out? Here are a few tips.
E.U. Tackles Copyright Reform and Pauses—For Now
By Cayce Myers
Institute for Public Relations - July 6, 2018
2018 has certainly refocused the public’s attention to social media regulations, and the role of privacy in the digital age.
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