Hello! Enjoy Your Daily PR Brief! - July 10, 2018
Hello! Check out some of today's best PR industry news clips:
Should CMOs Trust Agencies Again? (Forbes - July 10, 2018)
Are We Competing with Mad Libs? (O'Dwyer's - July 9, 2018)
How earned media’s value is shifting (PR Daily - July 10, 2018)
WE Brings On Ray Page To Oversee North America Digital (The Holmes Report - July 10, 2018)
Smart PR: Nissan Owns Its Mistakes in Testing Incident (PR News - July 9, 2018)
Use Your Personal Story to Stand Out on LinkedIn (Spin Sucks - July 9, 2018)
Bits, Bytes and the Ethics of Data (Public Relations Society of America - July 10, 2018)
13 Ways To Keep Your Communications Team Motivated During The Summer (Forbes - July 9, 2018)
A 7-Point Checklist for Evaluating Your Crisis Plan (PR News - July 10, 2018)
6 easy ways to become a great source for the media (Muck Rack Blog - July 9, 2018)
How to Use Content Marketing to Become a Thought Leader (Mention Blog - July 10, 2018)
Summary Section:
Should CMOs Trust Agencies Again?
By Elliot Schimel, CEO of Mission Control Marketing
Forbes - July 10, 2018
Marketing can deliver tremendous business value but only in the larger context of driving sales and business growth.
Are We Competing with Mad Libs?
By Paula Conway, President of Astonish Media Group
O'Dwyer's - July 9, 2018
Many of our colleagues are expressing concern over emerging “PR solutions” such as Spry and Bitesize PR.
How earned media’s value is shifting
By Edward Kim, Founder, Simple Reach
PR Daily - July 10, 2018
The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.
WE Brings On Ray Page To Oversee North America Digital
By Diana Marszalek
The Holmes Report - July 10, 2018
Page's hiring is part of a larger effort by WE to boost its digital capabilities.
Smart PR: Nissan Owns Its Mistakes in Testing Incident
By Seth Arenstein
PR News - July 9, 2018
How many times must something occur before it loses its shock value? Communicators at Nissan might find out.
Use Your Personal Story to Stand Out on LinkedIn
By Kate Paine
Spin Sucks - July 9, 2018
People buy from people they know, like, and trust, so use your personal story to stand out on LinkedIn, the world's largest networking site.
Bits, Bytes and the Ethics of Data
By Karen Swim
Public Relations Society of America - July 10, 2018
Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use.
13 Ways To Keep Your Communications Team Motivated During The Summer
By Forbes Communications Council
Forbes - July 9, 2018
Don't let the hot summer months derail your team's productivity.
A 7-Point Checklist for Evaluating Your Crisis Plan
By Hayley Jennings
PR News - July 10, 2018
Once you've got a crisis plan in place, use these steps to regularly evaluate its effectiveness to deal with changing circumstances and current trends.
6 easy ways to become a great source for the media
By Jane Tabachnick
Muck Rack Blog - July 9, 2018
As a source, there are some simple things you can do to make their job easier and more efficient and become a sought-after source.
How to Use Content Marketing to Become a Thought Leader
By Dario Supan
Mention Blog - July 10, 2018
To give your brand credibility, it pays to be trusted in your industry. Learn how to become a thought leader in this detailed guide.
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