Hi there! Behold Today's Daily PR Brief! - July 11, 2018
Hello! Check out some of today's best PR industry news clips:
Should Companies Take a Stand on Political Issues? (Business 2 Community - July 10, 2018)
3 PR and marketing lessons from Fresh Del Monte’s recall (PR Daily - July 11, 2018)
It's Time To Increase Transparency In Online Advertising (Forbes - July 11, 2018)
Why Startups Should Invest in PR Early (O'Dwyer's - July 11, 2018)
3 guidelines for PR pros considering unpaid influencer marketing (PR Daily - July 11, 2018)
The Massive Guide to Measurement in the PESO Model (Spin Sucks - July 11, 2018)
How to Align Your PR Strategy with SEO Trends (5W Public Relations - July 9, 2018)
How To Conduct Effective E-Mail Outreach (SHIFT Communications - July 11, 2018)
What’s Missing from Entry-Level PR Candidates Right Now (PR Couture - July 10, 2018)
Craft The Perfect Elevator Pitch For Your Personal Introduction (Forbes - July 11, 2018)
Summary Section:
Should Companies Take a Stand on Political Issues?
By William Comcowich
Business 2 Community - July 10, 2018
Some experts say companies can promote their businesses, attract customers, and increase sales by taking a public stance on public issues.
3 PR and marketing lessons from Fresh Del Monte’s recall
By Beki Winchel
PR Daily - July 11, 2018
More than 200 consumers fell ill after consuming certain vegetable trays from the produce distributor, but the company’s crisis response seems lacking. Consider these insights.
It's Time To Increase Transparency In Online Advertising
By Timothy Nichols, Founding Partner at ExactDrive
Forbes - July 11, 2018
The rising popularity of a digital world doesn’t necessarily have to mean that customers must give up their privacy.
Why Startups Should Invest in PR Early
By Karen Mazurkewich
O'Dwyer's - July 11, 2018
Public Relations is typically the last item on a startup’s bucket list.
3 guidelines for PR pros considering unpaid influencer marketing
By Heather Tamol, Director of Public Relations and Content, Wray Ward
PR Daily - July 11, 2018
Though many brand managers are focused on partnering with paid influencers, organizations can see big success from partnering with bloggers who might share your product for free.
The Massive Guide to Measurement in the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 11, 2018
How do we measure results in a communications program, let alone in the PESO Model? This is the massive guide to measurement and proving your worth.
How to Align Your PR Strategy with SEO Trends
5W Public Relations - July 9, 2018
Search engine optimization has emerged as an important consideration not only for marketing teams, but PR groups too – particularly as marketing and PR become more intertwined.
How To Conduct Effective E-Mail Outreach
By Avery Phillips
SHIFT Communications - July 11, 2018
Direct messages do not have the same power, accessibility, and freedom that a good e-mail does, which makes e-mail outreach essential in effective PR.
What’s Missing from Entry-Level PR Candidates Right Now
By Crosby Noricks
PR Couture - July 10, 2018
We recently sat down with Alyson Roy, the Co-Founder of Fashion PR agency, AMP3 PR, our “Agency of the Year” winner at the 2018 Bespoke Communication Awards, to discuss what she looks for and what she feels is lacking in entry-level job applicants today.
Craft The Perfect Elevator Pitch For Your Personal Introduction
By Beth Noymer Levine, Founder and Principal of SmartMouth Communications
Forbes - July 11, 2018
Your personal intro is arguably the presentation you make most often. Yet, it’s not something you prepare ahead of time, right? It should be.
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