Have a Spectacular Weekend! Here's Your Daily PR Brief! - July 13, 2018
Hello! Check out some of today's best PR industry news clips:
PR Pros Weigh In on Papa John’s and It Has Nothing to Do With Pizza (PR News - July 12, 2018)
Living In The Matrix: Top Five Reasons Your Agency Should Go Virtual (Forbes - July 13, 2018)
New Laws Make Privacy a Public Matter (O'Dwyer's - July 13, 2018)
Why letters of assignment don’t matter anymore (PR Daily - July 12, 2018)
Philip Morris International Seeks PR Support For Smoke-Free Push (The Holmes Report - July 12, 2018)
The Big Question: Do You Work to Live, or Live to Work? (Spin Sucks - July 13, 2018)
How to Optimize Content Before Publication (Part 1) (SHIFT Communications - July 13, 2018)
Holiday Marketing Brand Planning Guide for PR Teams (PR Couture - July 12, 2018)
Companies Can Improve The World: How CSR And Marketing Tie The Knot (Forbes - July 13, 2018)
What Social Media Managers Need to Know About SEO (Mention Blog - July 12, 2018)
The Best (and Worst) Times to Send a PR Pitch (March Communications - July 12, 2018)
Summary Section:
PR Pros Weigh In on Papa John’s and It Has Nothing to Do With Pizza
By Seth Arenstein
PR News - July 12, 2018
Papa John’s board made a financial calculation that Schnatter’s association with the brand was hurting revenue. At that point, he was forced to go.
Living In The Matrix: Top Five Reasons Your Agency Should Go Virtual
By Kirk Deis, CEO of Treehouse51.com
Forbes - July 13, 2018
Living in "The Matrix" forces you to take on new jobs and learn skills in order to expand.
New Laws Make Privacy a Public Matter
By John Berard
O'Dwyer's - July 13, 2018
Privacy is no longer a business issue only to be managed by lawyers, it is now a responsibility of corporate communications, too.
Why letters of assignment don’t matter anymore
By Karin Leperi
PR Daily - July 12, 2018
Old school PR defined a promising journalist by the outlet they worked for. As the media landscape is changing, this old model of vetting writers is holding some organizations back.
Philip Morris International Seeks PR Support For Smoke-Free Push
By Diana Marszalek
The Holmes Report - July 12, 2018
The tobacco giant is looking to expand its roster of agencies as it looks to replace the cigarettes it produces with lower-risk alternatives.
The Big Question: Do You Work to Live, or Live to Work?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - July 13, 2018
Do you work to live, or live to work? Is taking a break or vacation important if you love your job so much it pains you to be away from it?
How to Optimize Content Before Publication (Part 1)
By James Daily
SHIFT Communications - July 13, 2018
In part one of this two-part series, we examine the steps and tools necessary to take a holistic approach to content optimization.
Holiday Marketing Brand Planning Guide for PR Teams
PR Couture - July 12, 2018
Unfortunately, new brands often fail to plan ahead, particularly for the holiday season. The poor planning often results in missed placement opportunities and soured media relationships.
Companies Can Improve The World: How CSR And Marketing Tie The Knot
By Patrick Corcoran, Global Director of External Relations at Luxoft
Forbes - July 13, 2018
Don't market corporate social responsibility just for the sake of marketing; communicate a moral value.
What Social Media Managers Need to Know About SEO
By Robert Katai
Mention Blog - July 12, 2018
Social media and SEO aren't usually thought of as being related. But there are absolutely valuable tactics that social media managers can learn from SEO.
The Best (and Worst) Times to Send a PR Pitch
By Hanah Johnson
March Communications - July 12, 2018
Pitching stories to the media is a critical component of any PR strategy. And while email is perhaps the primary vehicle to getting your company's stories out, it's oftentimes our greatest enemy.
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