Happy Monday! Please Enjoy Your Daily PR Brief! - July 16, 2018
Hello! Check out some of today's best PR industry news clips:
5 Ways to Ensure Earned Media Reaches the Right Audience (Spin Sucks - July 16, 2018)
Then and Now: The Changing PR Landscape (O'Dwyer's - July 16, 2018)
5 Trending Rumors About B2B Lead Generation That Need to Die (Marx Communications - July 13, 2018)
How Agencies Can Keep Their Millennial Talent By Setting Them Free (Forbes - July 16, 2018)
Papa John's founder-driven public-relations nightmare reminds branding experts of Uber's 2017 fiasco (Business Insider - July 13, 2018)
3 summer activities for PR pros (PR Daily - July 13, 2018)
One (Not So Easy) Way Communicators Can Improve Weaknesses (Spin Sucks - July 16, 2018)
How to Optimize Content Before Publication (Part 2) (SHIFT Communications - July 16, 2018)
6 questions with Dan Tynan (Muck Rack Blog - July 16, 2018)
Count on Financial Literacy for PR Wins (CommPro - July 16, 2018)
Quick Ways To Jumpstart Your Brand’s Publicity Without Breaking the Bank (Business 2 Community - July 16, 2018)
Summary Section:
5 Ways to Ensure Earned Media Reaches the Right Audience
By Birbahadur Singh Kathayat
Spin Sucks - July 16, 2018
These days earned media is the most trusted form of messaging. With so much data at our fingertips, who sees it doesn’t have to be a game of chance.
Then and Now: The Changing PR Landscape
By Grace T. Leong, CEO of Hunter Public Relations
O'Dwyer's - July 16, 2018
In considering the changing PR landscape over the past 50 years, seven areas of evolution come to mind.
5 Trending Rumors About B2B Lead Generation That Need to Die
By Wendy Marx, President of Marx Communications
Marx Communications - July 13, 2018
These 5 B2B lead generation rumors need to go the way of the typewriter. Get practical steps for generating qualified leads, from social media to trade shows.
How Agencies Can Keep Their Millennial Talent By Setting Them Free
By Michael Baker
Forbes - July 16, 2018
There is much discussion about the need for agencies to replace outdated legacy processes with more agile, integrated, digital-first workflows. This is what clients want, but it’s also what your best young employees expect from a modern, competitive workplace.
Papa John's founder-driven public-relations nightmare reminds branding experts of Uber's 2017 fiasco
By Tanya Dua
Business Insider - July 13, 2018
Papa John's may be the latest brand weathering a public-relations crisis, but the situation is just another case of déjà vu for branding experts, who see parallels between John Schnatter's exit and that of Travis Kalanick from Uber.
3 summer activities for PR pros
By Daniella Burgos
PR Daily - July 13, 2018
As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.
One (Not So Easy) Way Communicators Can Improve Weaknesses
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - July 16, 2018
It's not fun or easy to do things we aren't good at. But it's crucial to improve weakness in our career and life. Find out why and how to start.
How to Optimize Content Before Publication (Part 2)
By James Daily
SHIFT Communications - July 16, 2018
In part two of this two-part series, we examine the steps and tools necessary to take a holistic approach in order to optimize content before publication.
6 questions with Dan Tynan
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - July 16, 2018
We asked him six quick questions about freelance writing, his seriously overflowing inbox (there are more than 200,000 emails in there!) and the weirdest PR pitch he's received.
Count on Financial Literacy for PR Wins
By Katie Bender, Community and Public Relations Manager, Northrim Bank
CommPro - July 16, 2018
If you aspire to advance in your career, want to have more influence on the management team or volunteer for a non-profit board, you need to understand the story the financials are telling.
Quick Ways To Jumpstart Your Brand’s Publicity Without Breaking the Bank
By Kristin Marquet
Business 2 Community - July 16, 2018
So many entrepreneurs don’t think that they need professional photos, but that couldn’t be further from the truth. They can be one of the biggest booking components available to you for media coverage.
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